A Makeover for Harry Winston Classics
The Watch Quote™ - February 20th, 2007
Today, Harry Winston’s iconic timepiece collections, the Premier and the Avenue, enter their second generation with innovative 21st-century designs.
In 1989, Harry Winston raised the bar for what defined the ultimate in timepieces when it introduced two collections — the Premier for men and the Avenue for women.
The Premier forged a new path for the Manhattan jeweller through its strong masculine identity and its incorporation of the stylized three arches of its 5th Avenue showrooms. The Premier was totally innovative- unlike any other contemporary Haute Horlogerie timepiece. It introduced a novel way of telling time — the retrograde indicator. The Excenter dial challenged watch-making conventions.
The Avenue evoked the dazzling city lights and enchantment of Manhattan. Wearing an Avenue, a woman could feel as though she was a star on Oscar night. The design motif spelled “Harry Winston” in diamonds. The Avenue quickly became Harry Winston’s best-selling timepiece.
These two timepieces captured the mood and aspirations of the fast-paced nineties — their elegance reflecting a certain nostalgia for the Jazz Age. Since their inception, a new era has commenced. Time has become more precious than ever before, and the ways of telling time even more complex and refined.
The new generation of the Harry Winston Premier and Avenue collections is designed to enhance one’s relationship with time and its profound emotional dimensions.






