@AnonimoWatches @OfficialWRC #MilitareWRC

Anonimo becomes Official Timekeeper of WRC

Swiss-based Anonimo announced as new partner for WRC
and adds WRC to motorsport portfolio

The Watch Quote™ - January 28th, 2018

WRC Promoter has completed a multi-year agreement with Swiss watch brand Anonimo to join the FIA World Rally Championship in 2018 as its new official timekeeper.

The partnership is launched at this week’s season-opening Rallye Monte- Carlo, the first of 13 rounds which starts on Thursday evening outside Monaco’s famous Casino.

Anonimo’s partnership with WRC adds to a strong and successful motorsport portfolio on two and four wheels in Moto3 and TCR. In 2017 Spanish motorcycle racer Joan Mir won the Moto3 world title in collaboration with Anonimo.

The company was founded in Florence, Italy, 20 years ago but is now based close to the shores of Lake Geneva in Switzerland.

Bringing together the best of Italian elegance and Swiss watchmaking excellence, Anonimo is led by a strong, passionate team with a shared philosophy: provide elegant, functional and uncompromising timepieces.

CEO Julien Haenny said there was a strong link between watches and motorsport as both are based on mechanical engineering and share similar values such as emotion, passion, teamwork and, of course, precision.

“Anonimo wants to grow its brand and reach out to new audiences and a partnership with WRC is a natural step in this direction,” said Julien Haenny.

Julien Haenny, CEO Anonimo and Oliver Ciesla, WRC Promoter managing director

“As a brand which focuses on the same target group of passionate connoisseurs as WRC, Anonimo wants to create more awareness of its brand and watches among people who are not Swiss watch aficionados. It is also a natural means of communication by reaching a large number of people through the excitement and spectacular nature of WRC.”

Anonimo will present a bespoke WRC watch to celebrate its entrance into rallying’s most important and prestigious championship.

WRC Promoter managing director Oliver Ciesla said the partnership with Anonimo watches highlighted the WRC’s sporting heart.

“The excitement in rallying comes from the battles fought against the clock and accurate timekeeping defines what WRC is all about,” he said. “We welcome Anonimo to the championship and I’m delighted such a prestigious brand, with such popular collections as Militare and Nautilo, has chosen to add the WRC to its portfolio.”

2018 Calendar

1 Monte-Carlo25 - 28 January Gap / Monaco
2 Sweden 15 - 18 February Torsby
3 Mexico 8 - 11 March León
4 France 5 - 8 April Bastia
5 Argentina 26 - 29 April Villa Carlos Paz
6 Portugal 17 - 20 May Matosinhos
7 Italy 7 - 10 June Alghero
8 Finland 26 - 29 July Jyväskylä
9 Germany 16 - 19 August Bostalsee
10 Turkey 13 - 16 September Marmaris
11 Great Britain 4 - 7 October Deeside
12 Spain 25 - 28 October Salou
13 Australia 15 - 18 November Coffs Harbour

Anonimo Militare WRC

Données techniques

Case :PVD, cushion shape
Diameter :43.4 mm
Dial :Grey brushed dial with WRC logo
Water resistant :120 metres, 12 ATM
Crystal :Anti-reflective sapphire
Movement :Sellita SW300 with a Dubois Dépraz 2035M module developped exclusively for Anonimo
Automatic winding
30 minute counter at 9 o’clock, little seconds at 3 o’clock
Central chronograph seconds hand stylised with the A of Anonimo
Visible back
Swiss Made
Réserve de marche:42 heures
Bracelet:Cloth with cordura effect
Flame retardant fabric used for pilot clothing with integrated piece of leather
Price:5,250 CHF

About WRC Promoter GmbH

WRC Promoter GmbH is responsible for all commercial aspects of the FIA World Rally Championship, including TV production and the marketing of global media and sponsorship rights. The Promoter also has responsibility to increase the field of participants and to propose the venues that form the FIA WRC calendar.

The World Rally Championship is the FIA’s premium rally series. WRC showcases authentic motorsport, high performance cars and the world’s best drivers competing in dramatic surroundings ranging from the ice and snow of Scandinavia to the stifling heat of Sardinia. Established in its current format in 1973, WRC participants battle for the drivers’ and manufacturers’ world titles at 13 rallies spanning 15 countries and five continents.

About Anonimo

Founded in 1997 in Florence by passionate watchmakers convinced that the product must be more important than the name, the brand developed time pieces for professional divers before moving to Switzerland in 2013.

Anonimo now combines Swiss precision with an Italian sport-chic lifestyle. Pioneers in the use of bronze, Anonimo makes watches expressing a strong character. The Militare and Nautilo lines are characterised by a typical construction using a ‘cushion’ casing and dials bearing a minimalist design with the reminder of the ‘A’ of Anonimo shown in the reading of the sight triangle joining 12, 04 and 08.

Celebrating 20 years last year, the Anonimo brand shows independence and knows exactly who it is. Based the other side of the Matterhorn since 2013, its manufacturing now meets the criteria of ‘Swiss Made’.

From Daytona
to the Cosmograph Daytona

a lot
very much indeed
not at all

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