Event

Audemars Piguet celebrates its 135th Anniversary

and the launch of a high-powered new product

The Watch Quote™ - October 8th, 2010

Race Queens

Tokyo, October 5th 2010: Audemars Piguet Japan held the Audemars Piguet 135th anniversary and new product launch party in the “Choice!” restaurant on the third floor of the eity’s prestigious Ark Mori building. The event was attended by a total of 500 guests including VIP, celebrities and media.

Audemars Piguet museum

Mr. Go Mugino, Chief Executive Officer of Audemars Piguet Japan, welcomed guests with a speech in which he stated that: “Audemars Piguet has consistently forged its history through an innovative and challenging spirit. Today’s announcement of a special new product will be a fresh chapter in the company’s ongoing story.” anniversary and new product launch party in the “Choice!” restaurant on the third floor of the eity’s prestigious Ark Mori building. The event was attended by a total of 500 guests including VIP, celebrities and media.

The two brand founders Jules-Louis Audemars and Edward-Auguste Piguet appeared in a hologram

Mr. Go Mugino, Chief Executive Officer of Audemars Piguet Japan, welcomed guests with a speech in which he stated that: “Audemars Piguet has consistently forged its history through an innovative and challenging spirit. Today’s announcement of a special new product will be a fresh chapter in the company’s ongoing story.”

Formula 1 simulators

After the speech, Mr. Mugino introduced the evening’s first “special guests”: the two brand founders Jules-Louis Audemars and Edward-Auguste Piguet appeared in a hologram to greet attendees at the Audemars Piguet 135th anniversary event. Through the wonders of technology, they talked about the history of AP and the watch industry in general, and how things have changed since the time they first started. Various historical watches representing 135 years of history, specially flown in from the Audemars Piguet Museum in Le Brassus, were displayed in the same area.

Jarno Trulli with his watch Audemars Piguet Royal Oak Offshore Jarno Trulli Chronograph

After the surprise appearance of the company founders in the first zone, the party moved on to the next zone of the venue, representing the very latest from Audemars Piguet, where guests were entertained with Formula 1 simulators, nail arts, mixing by Japan’s hottest DJ “ DJ Hico”, and live music from the Piano Jack Instrumental Jazz Band.

"DJ HIko"

The last and most special guest, representing the brand’s newly released watch model, was introduced by Mr. Wolfgang Sickenberg, Chief Sales Officer of Audemars Piguet. Formula 1 racing ace Jarno Trulli has been serving as Audemars Piguet ambassador since 2008, is to compete in the Japanese Grand Prix on October 8th, wearing a helmet sporting a picture of the “Royal Oak Offshore Jarno Trulli” Chronograph.

The Audemars Piguet Royal Oak Offshore Jarno Trulli Chronograph watch

This new model, issued in a worldwide limited edition of 500, available as of October 6th from the Audemars Piguet Boutique located in Tokyo’s Ginza shopping precinct, will be initially be launched exclusively in Japan prior to its international release by the end of the year.

Wolfgang Sickenberg - Chief Sales Officer of Audemars Piguet, Jarno Trulli et Go Mugino - CEO of Audemars Piguet Japan

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of haute horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellery-watches, as well as one-of-a-kind creations.

M. Go Mugino welcome speech

Jarno Trulli speech

Wolfgang Sickenberg speech

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