Baume & Mercier & Moi
For the third consecutive year, following on from Meg Ryan, Kiefer Sutherland, Kim Basinger and Gary Sinise, the Baume & Mercier image is to be represented by a pair of Hollywood luminaries: Teri Hatcher and Ashton Kutcher. The brand remains true to its approach of capitalizing on its values and particularly on the close ties it develops with the people who wear its watches. As in the two previous Baume & Mercier campaigns, the new one is based on supporting a good cause. All royalties normally due to the two ambassadors as well as the two photographers - Robert Erdmann for Teri Hatcher and Jim Wright for Ashton Kutcher - will be donated to charities jointly chosen by the Hollywood stars and the watch brand... more
10 janvier 2008
Baume & Mercier chooses to enhance its most sophisticated steel model with an aura of prestige and mystery, giving rise to the RIVIERA XXL MAGNUM PVD RED GOLD. The prestige is conveyed through the red gold double bezel framing the sporty dial; and mystery in the matte-black PVD coating of its case and bezel. This noble gold and steel model embodies a refined and precious expression of powerful contemporary design. This charismatic new version is both sturdy and supple thanks to the combination of metal and vulcanized rubber used for its band... 
Watchmaking evolution is all about endless reinvention… one’s own myths too! In 2004, the designers at Baume & Mercier created a new generation of Riviera. A rejuvenation treatment that did not make any concessions in its quest for modernity; the Riviera preserves its essence - a dodecagonal watchcase and a flexible strap for unequalled comfort, while the dial doted with Roman numerals demonstrates meticulous restyling and ultimate attention to detail... 
After the success of the Riviera Chronograph XXL fitted on a rubber strap, the Baume & Mercier Design Studio wished to create a feminine interpretation. Far from a simple adaptation, the Riviera “L”* watch was totally redesigned to highlight femininity and refinement. Preserving the legendary dodecagonal form (12 sides), the case has been thinned for superb feminine elegance. All ladies tempted to wear large-sized watches will find the ideal proportions of the Riviera « L » irresistible... 
Following last year’s successful launch of the innovative XL square watch within the Hampton Classic line, the design studio of the Baume & Mercier watchmaking house also wanted to cater for the needs of travel enthusiasts, watch connoisseurs and businessmen. What better way to accomplish this mission than to feature a dual time function? Indeed the second-time reading on the Hampton Classic square XL GMT* is the indispensable travel companion for today’s globetrotting businessman to enable him in just one glance... 
