News March 2006

Riviera “L”

A sports attitude, an ultra feminine style!

The Watch Quote™ - March 2nd, 2006



After the success of the Riviera Chronograph XXL fitted on a rubber strap, the Baume & Mercier Design Studio wished to create a feminine interpretation. Far from a simple adaptation, the Riviera “L”* watch was totally redesigned to highlight femininity and refinement. Preserving the legendary dodecagonal form (12 sides), the case has been thinned for superb feminine elegance.

All ladies tempted to wear large-sized watches will find the ideal proportions of the Riviera « L » irresistible.
Eye-catching, its white vulcanized rubber strap is incomparably stylish and wonderfully resistant as well. This new ladies watch within the Riviera rubber strap

  • The first in steel and rubber displays a set bezel with four diamonds in lieu of the traditional steel screws for a dash of ultra refinement and contemporary allure. The combination of a shimmering white dial, applied Roman numerals and Superluminova coated hands provides exceptional luminosity for instant appeal.
  • Also in steel with a white vulcanized rubber wristband, the second version of the Riviera “L” is a constellation of light thanks to a paved bezel encrusted with 44 diamonds. The signature four steel screws highlight its powerful personality while a mother-of-pearl dial adds just the right measure of soft feminine charm.
Doted with a quartz movement, these two models offer ultimate precision and water-resistance to 50 meters.

No women will be able to resist the unrivalled dazzle of the Riviera « L » that skillfully aligns sports styling and femininity!

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