When they set up Bell & Ross in 1993, Bruno Belamich and Carlos-A. Rosillo threw themselves into the watch making adventure by associating their new brand with a powerful image. A highly efficient watch capable of responding to the needs of the most exacting users, including NATO, the Air Force and the bomb disposal units of the French Civil security forces, Bell & Ross became the brand of choice for high quality functional watches. In 1997, they developed the Hydromax, a diver’s watch that at a depth of 11,100 meters broke the record for deep-sea water resistance. Today, Bell & Ross have forged new and stronger ties with the origins of their success by unveiling the BR 01 Instrument.
In the past few years several watch making brands have associated their image to a sport or other fashionable activity. Automobiles, aviation, sailing and golf - anything goes. Without any seemingly obvious legitimacy beyond perhaps commercial interest, the connection establishes the image that the brands and their respective partners wish to project.
With the Instrument BR 01, Bell & Ross offer its customers a true moral contract. As the owner of an Instrument BR 01, you’ll not only acquire a real “on-board instrument” you’ll also get into the skin of a fighter pilot on a mission whenever you look at your BR 01 watch. In terms of marketing, it couldn’t be better. No watch brand has ever gone further with and for its customers.