@BellRossWatches #bellross #WatchBeyond

Bell & Ross unveils a new communication campaign

Watch Beyond, the new campaign’s tagline

The Watch Quote™ - March 3rd, 2017



The new Bell & Ross advertising campaign embarks us into the world of the extreme. It focuses on the three favorite elements of the brand: air, land and water. The different visuals feature the heroes of today, and will be revealed progressively.


Watch Beyond

The new campaign’s tagline plays on the double meaning of the word “watch”. It expresses the idea of always going one step further with more accomplished and efficient timepieces. It also encourages us to look beyond and to plunge into the universes of our heroes by wearing helmets, goggles or diving masks.

The visual concept of this advertising campaign, linked to the slogan Watch Beyond, allows us to place ourselves in the world of the professionals who work under extremes conditions, where a watch is not only a tool serving their missions, but an ally at every moment.



The graphic concept of the campaign gives prominence to the new timepieces of the Aviator and Vintage collections: it includes a photograph taken in the air by a fighter pilot wearing the BR-03 Black Matte —one of Bell & Ross’ iconic models­. This exciting start will be followed by the launch of the RS17 campaign, presenting the brand’s partnership with Renault Formula One Team™ with pictures taken throughout the Renault tests on the legendary Barcelona racetrack. Other versions will be released with the Basel novelties as of March 22nd.

With this campaign, Bell & Ross shares its vision of time and highlights the accomplishments of the heroes who use and endorse the brand’s watches thanks to their readability and reliability.
This 360° campaign is launched simultaneously all over the world as of now. It includes 4 visuals and 2 videos, which will be released throughout the year.

 Advertising
From Daytona
to the Cosmograph Daytona
 Advertising

a lot
very much indeed
not at all

  Advertising
  Most popular pages
1 Rolex watch, 2 Audemars Piguet watch, 3 Hublot watch, 4 Patek Philippe watch, 5 Richard Mille watch, 6 Cartier watch, 7 Omega watch, 8 Jaeger-LeCoultre watch, 9 Tag Heuer watch, 10 IWC watch, 11 Vacheron Constantin watch, 12 Montblanc watch, 13 Zenith watch, 14 Breitling watch, 15 Panerai watch, 16 Baume & Mercier watch, 17 Chopard watch, 18 A. Lange & Söhne watch, 19 Bell & Ross watch, 20 Blancpain watch, 21 Chanel watch, 22 Breguet watch, 23 Girard-Perregaux watch, 24 Piaget watch, 25 Tudor watch, 26 BRM watch, 27 Roger Dubuis watch, 28 Louis Vuitton watch, 29 Corum watch, 30 Dior watch, 31 Bulgari watch, 32 L.Leroy watch, 33 Ebel watch, 34 Jacob & Co. watch, 35 Parmigiani watch, 36 Jaquet Droz watch, 37 JeanRichard watch, 38 Ulysse Nardin watch, 39 Ralf Tech watch, 40 Porsche Design watch, 41 Hermès watch, 42 Van Cleef & Arpels watch, 43 Perrelet watch, 44 Franck Muller watch, 45 Bucherer watch, 46 Chaumet watch, 47 Anonimo watch, 48 Eterna watch, 49 Yema watch, 50 Ikepod watch, 51 Vulcain watch, 52 Harry Winston watch, 53 RJ watch, 54 Ange Barde watch, 55 Wyler Genève watch, 56 Cresus watch, 57 H. Moser & Cie watch, 58 HYT watch, 59 Romain Jerome watch, 60 Vianney Halter watch,
1