Bell & Ross unveils a new communication campaign
Watch Beyond, the new campaign’s tagline
The Watch Quote™ - March 3rd, 2017
The new Bell & Ross advertising campaign embarks us into the world of the extreme. It focuses on the three favorite elements of the brand: air, land and water. The different visuals feature the heroes of today, and will be revealed progressively.
The new campaign’s tagline plays on the double meaning of the word “watch”. It expresses the idea of always going one step further with more accomplished and efficient timepieces. It also encourages us to look beyond and to plunge into the universes of our heroes by wearing helmets, goggles or diving masks.
The visual concept of this advertising campaign, linked to the slogan Watch Beyond, allows us to place ourselves in the world of the professionals who work under extremes conditions, where a watch is not only a tool serving their missions, but an ally at every moment.
The graphic concept of the campaign gives prominence to the new timepieces of the Aviator and Vintage collections: it includes a photograph taken in the air by a fighter pilot wearing the BR-03 Black Matte —one of Bell & Ross’ iconic models. This exciting start will be followed by the launch of the RS17 campaign, presenting the brand’s partnership with Renault Formula One Team™ with pictures taken throughout the Renault tests on the legendary Barcelona racetrack. Other versions will be released with the Basel novelties as of March 22nd.
With this campaign, Bell & Ross shares its vision of time and highlights the accomplishments of the heroes who use and endorse the brand’s watches thanks to their readability and reliability.
This 360° campaign is launched simultaneously all over the world as of now. It includes 4 visuals and 2 videos, which will be released throughout the year.