Brand Histories

1879 • The goldsmith Sotiro Bulgari emigrated from Greece to Italy.

1884 • Sotiro Bulgari opened his first shop in ROME.

1905 • Moved to VIA CONDOTTI, still the head office address.

1940 • Giorgio and Constantino Bulgari created the first BULGARI watches.

1977 • Launch of the BULGARI BULGARI, a very sober wristwatch, with its absolutely unique distinctive characteristic – the name engraved in double on the lunette.
From the start of the 1980s, all BULGARI watches were produced by the Swiss subsidiary BULGARI TIME S.A.

1989 • A new firm, GPM S.A., founded for the joint venture with GIRARD-PERREGAUX.

1998 • GPM. S.A. dissolved

2000 • Acquisition of DANIEL ROTH and GERALD GENTA brands.

2003 • BULGARI is the number three world jeweller, after CARTIER and TIFFANY’S.

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