Event

Carroll Shelby Licensing and Baume & Mercier announce international timepiece agreement

to create exclusive limited edition watches

The Watch Quote™ - April 16th, 2015



Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI.PK), and major Swiss luxury watchmaking company Baume & Mercier, part of the Richemont Group, will commemorate the 50th anniversary of the FIA World Championship with a collection of fine timepieces. The two companies today announced an agreement to create exclusive limited edition watches that Baume & Mercier will reveal later this year.



Shelby American’s reputation for performance and precision began in America in 1962 and then moved to the international stage through racing; the company is currently expanding its vehicle and licensing programs globally.





“Carroll Shelby Company and Baume & Mercier share many of the same core values,” said Neil Cummings, CEO of Carroll Shelby Licensing and co-CEO of Carroll Shelby International. “Both companies entered the crucible of competition early in their histories, winning prestigious victories. Those achievements were due to a commitment to building innovative products with timeless design and then honing them through relentless testing. Our common pursuit of perfection is reflected in the quality and craftsmanship of everything we create. The combination of these two icons should result in an amazing unveil.”

Alain Zimmermann et Neil Cumming

In 2015, the legendary Shelby American will mark several golden anniversaries. The company unveiled its powerful big block 427 Shelby Cobra, a two seat roadster that some historians call the first “hyper car” on January 25, 1965. Later that year, Shelby American captured the FIA Sports Car World Championship at Rheims, France, a first for an American manufacturer.



To honor this unprecedented milestone, Baume & Mercier will design and launch some Capeland Shelby® Cobra limited edition watches, part of the Capeland collection. These newcomers will capture the spirit and power of Cobra with true grace. They will celebrate Shelby American’s rich history, as well as company founder Carroll Shelby who drove sports cars to victory at Le Mans and other races worldwide.



“We are very proud to partner with Shelby to celebrate this special moment in the legendary automobile manufacturer’s history. Our agreement is nurtured by similar values. The elegance of lines, attention to high-quality and legacy of expertise are some of the common characteristics between our creations, our philosophy and values,” said Alain Zimmermann CEO of Baume & Mercier.




Carroll Shelby Licensing and Baume & Mercier Announce Agreement

Building on its watchmaking heritage and the commitment of visionary founders, the Maison Baume & Mercier is famous for its attention to every detail, which goes beyond the manufacture of watches.



Celebrating in 2015 its 185 years anniversary, the Swiss watchmaker has forged the image of a company whose name evokes absolute elegance, high quality and affordable luxury.
The limited edition Shelby themed timepieces will be unveiled in June 2015. They will be available at select authorized Baume & Mercier retailers stores.




About Carroll Shelby Licensing

Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products.
He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles.




For more information about the company or licensing opportunities

Call (310) 914-1843
Fax (310) 538-8189
Carroll Shelby Licensing
Inc., 19021 S Figueroa St.
Gardena
CA 90248
carrollshelby.com

 Advertising
From Daytona
to the Cosmograph Daytona
 Advertising

a lot
very much indeed
not at all

  Advertising
  Most popular pages
1 Rolex watch, 2 Hublot watch, 3 Audemars Piguet watch, 4 Richard Mille watch, 5 Patek Philippe watch, 6 Omega watch, 7 Jaeger-LeCoultre watch, 8 Cartier watch, 9 IWC watch, 10 Tag Heuer watch, 11 Vacheron Constantin watch, 12 Baume & Mercier watch, 13 Zenith watch, 14 Breitling watch, 15 Panerai watch, 16 Chopard watch, 17 A. Lange & Söhne watch, 18 Breguet watch, 19 Montblanc watch, 20 Blancpain watch, 21 Tudor watch, 22 Bell & Ross watch, 23 Chanel watch, 24 Piaget watch, 25 Girard-Perregaux watch, 26 BRM watch, 27 Louis Vuitton watch, 28 Roger Dubuis watch, 29 Corum watch, 30 Dior watch, 31 Bulgari watch, 32 Ebel watch, 33 L.Leroy watch, 34 Franck Muller watch, 35 Anonimo watch, 36 Parmigiani watch, 37 JeanRichard watch, 38 Eterna watch, 39 Jaquet Droz watch, 40 Hermès watch, 41 Yema watch, 42 Porsche Design watch, 43 Bucherer watch, 44 Ulysse Nardin watch, 45 Ralf Tech watch, 46 Perrelet watch, 47 Van Cleef & Arpels watch, 48 Triton watch, 49 Harry Winston watch, 50 Jacob & Co. watch, 51 Chaumet watch, 52 Ikepod watch, 53 Christophe Claret watch, 54 Ferdinand Berthoud watch, 55 Alpina watch, 56 Urwerk watch, 57 H. Moser & Cie watch, 58 Vulcain watch, 59 De Bethune watch, 60 Wyler Genève watch,
1