![]() |
metamorphosis |
seems unreal but is true, living up
to those legends that are the substance
of dreams.
It sounds amazing but one day, the famous Mexican
actress María Félix turned up unannounced
at Cartier. The amazing part was the crocodile.
Small, maybe, but well and truly alive. The Mexican
star announced her desire to have a necklace made in
the shape of the crocodile. At Cartier, nothing
is impossible, the unpredictable is welcomed
with open arms.
The piece was ready a few months later.
Utterly lifelike, the creation had been
sculpted and embellished in the image
of the original, demanding a
virtuoso performance from its
maker who had to work fast to
finish it before the original model
grew any bigger… This is an amazing
and colourful story, and Cartier has
captured its eternally eternally modern
essence through its very contemporary
watch, La Doña de Cartier.
La Doña de Cartier (int. night - silhouette - medium close-up) La Doña de Cartier is its name for “the” woman,
“the” WATCH in capital letters on the poster for a forthcoming attraction.
Scene I - Stage entrance - (int. night - dolly back - backstage view) She appears in shot, sensationally seductive.
Gold on her wrist: reptilian links, curved glass, a wild look. The provocative watch sets the cameras flashing
and whirring every time it appears.
|
Scene II - Action! - (int. night - wide shot – detail) It moves and dances on her arm with a bewitching snake-like suppleness. It is clear she wants to provoke, to shine with audacity, with lyricism, to captivate the eye, here, tonight, in Paris or in Mexico.
Scene III - Minutes of extravagance - (int. night - close-up shot) Rotating in black and white, the double-edged swords of its hands, the roman numerals on its unique white dial. A trapezoid shape with the subtle, asymmetrical profile of a crocodile’s head, the fetish she has tattooed on her skin as a sign of her exuberance. The animal, like her, moves like a predator of light.
Scene IV - The tribute - (int. night - close-up shot) We think of María Félix, an important client of Cartier, an actress with an incredible magnetism, half Indian, half Spanish. The embodiment of Latin sensuality who lives her life like a film, emblazoning it with her fiery eyes, her corseted curves. This passionate creature creates as much spectacle off-screen as on it, draped in sensational fineries and in Cartier.
Totally animal, a woman and a watch: co-starring in flamboyant and precious style. Yellow gold sets the tone, radiating from one link to the next; polished, dense, solid half-moons that glint like scales, following in the wake of a star. A jewellery watch, a watch in movement that undulates on the end of an arm in a sensual tracking shot. A fiery reptile, wildly precious and slender, a robe of skin that sparkles with presence. La Doña de Cartier watch triumphs in the glinting spotlights, spectacularly excessive and totally seductive.
|
Close-up shot Under the spotlights appears an unusual shape; a gold-edged trapezium representing an asymmetrical dial which plays the main role. The eye is drawn to the two severe horizontal lines and lingers on the rounded sides. On the one side, geometry, and on the other, softness, a sort of masculine and feminine combination. The glass is solid, dense, rounded, curvaceous, capturing the light.
Zoom-in Behind the screen, time goes by in black and white. A graphic, extraordinary script made up of Roman numerals which grow larger or smaller, depending on the dial. With an illusion of depth, perspective, and intrusion of the fantastical, La Doña de Cartier watch attracts an appreciate eye, while setting the scene and flirting with mystery.

Zoom-out Gold suddenly appears, making the eyes glow, revealing a flow of reptilian links and creating a bracelet with a sense of drama. Light flows, flashes from one reversed half-moon to the other; solid, polished, articulated, they are the reflection of scales following on from one another.
Tracking shot Right, left, whatever the approach, the profile imposes its entrance in shot. The roundedness of a shapely, generous dial shaped round the wrist, an octagonal crown, notched gold links with an intense, cut edge to them, stretching out to infinity with nothing interrupting the line. A graphic, supple and serpentine silhouette, both animal and mythical; this is La Doña de Cartier.