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Corum opens its subsidiary in Russia

An area with a strong growth potential

The Watch Quote™ - January 15th, 2013

Montres Corum announces the new organization of an area with a strong growth potential. In order to give the market all the attention it deserves, Antonio Calce – Corum CEO and partner – has appointed Davide Montagna as Brand Manager for Russia.

Through the last years, Corum has been moving fast, recapturing legitimacy, in order to reposition the brand back in its rightful place at the forefront of the Swiss watch industry. Corum has made considerable investments and equipped itself with the means to grow in terms of structural organization, product development and distribution.

Based on its determination to build a presence on a long-term basis, Corum opened a new subsidiary exclusively dedicated to this market by appointing Davide Montagna as Brand Manager as of January 1st 2013. Through successfully developing the business of several high-end watch brands in Russia for more than ten years, Davide Montagna has gained a comprehensive view and authentic experience of the Russian market. He is entrusted with the mission to strengthen brand awareness and to develop Corum’s visibility and sales in Russia significantly. He has to build up a highly qualitative distribution network, as the strength of the brand on the Russian market influences significantly the European and worldwide sales.

Mr Antonio Calce – Corum CEO and partner – declared: “I am really proud to have Davide Montagna on our team to manage the Russian market. He has a great sensitivity to luxury and a thorough understanding of the Russian culture. His professional experience there has proven his ability to create value as well as his perfect knowledge of the brand management strategies. It is a major step for a watch brand to manage distribution directly in Russia.”