“The Jet Set is Back”
The Watch Quote™ - April 1st, 2015
It will be the fourth time that A. Lange & Söhne appears as a sponsor of the Concorso d’Eleganza Villa d’Este, where a one-off LANGE 1 TIME ZONE “Como Edition” will not only be the prize for the most elegant car but also a travel companion matching the current motto of the event: In 2015, the prestigious competition of classic cars and visionary concept designs will evoke the atmosphere of the seventies by celebrating the return of the jet set.
From 22 to 24 May 2015 the Concorso d’Eleganza Villa d’Este will be held for the 86th time in Cernobbio on the shore of Lake Como. Since 2012, A. Lange & Söhne takes the stage as sponsor of this perhaps most significant competition celebrating the historic car as design icon and art object. The theme of this year’s event, “The Jet Set is Back”, leads directly to the special model of the LANGE 1 TIME ZONE that was created for the competition.
With its innovative home and zone time indication as well as the circumferential city ring, it is the perfect companion for people who feel at home all over the world. The hand-engraved case back of the white-gold “Como Edition” displays the competition’s coat of arms. On the city ring of this time-zone watch, the Central European Time is represented by Como. Lange CEO Wilhelm Schmid will present this unique timepiece to the winner of the “Best of Show” category at the award ceremony on 24 May 2015.