Brazilian celebration for a new line
Its very name conjures up magical images of a vast land stretching over the greater part of a continent and its spectacular colorful celebrations. Renewing ties with the brand’s past, Brasilia is an evocative and predestined name that already fired the imagination of Ebel designers for a watch they once created in the 1960s. Around the world, Brasilia undeniably spells freedom, festivity and passion: exactly the qualities embodied in the design of this high-energy new creation by the Architects of Time.
The new Ebel Brasilia collection is characterized by its rectangular case shape and it interprets all the major brand signature themes such as smooth, sensual lines, sophisticated, timeless design and incomparable bracelet comfort. Contemporary, vibrant and sensual, this new collection marries the brand’s classic curves with ultra-modern lines, in a clever blend that will guarantee the enduring beauty of this timeless creation.
The collection encompasses Lady and Gent’s models, both characterized by their well-balanced, streamlined proportions, H-shaped bracelet and sapphire crystal with anti-reflective treatment on both sides. Nonetheless, each was specifically and separately designed with its future wearers in mind, meaning neither was derived from the other. These genuinely distinct and independent Gent/Lady interpretations belonging to the same collection represent a noteworthy exception within the watch industry, and a sure sign that Brasilia is about expressing your own identity.
Thanks to their sensual curves, Brasilia ladies’ models are feminine to the core, like the set version, available in steel or in gold. The exquisitely polished rectangular steel case and bracelet make this model shine like a radiant wrist jewel. The ultra-supple bracelet owes its peerless comfort on the wrist to the equal amounts of time and energy devoted to designing both sides. The crown is partially recessed into the case to further enhance this softly rounded visual appeal and silky-smooth touch. As on the case, each detail of the luminous white mother-of-pearl dial has been meticulously conceived and crafted to catch and hold the light playing over its surfaces: from the slightly cambered hand-applied hour-markers to the 10 pure, sparkling diamond hour-markers and the guilloché minute circle. Representing the perfect party companion, Brasilia is unmistakably far more than just a watch; it is a sophisticated piece of jewelry to be worn with style in all circumstances.
These fascinating high-profile watches are exclusively driven by quartz movements to ensure carefree accuracy and reliability. With all this in mind, it is hardly surprising that the qualities of such a sexy, head-turning watch are so perfectly personified by gorgeous Brazilian-born super-model Gisele Bündchen. Youthful, spontaneous and radiating positive energy, natural beauty and joie de vivre, she sums up the multiple facets and qualities of the Brasilia woman Ebel had in mind when designing this collection.
Masculine through and through
Taut, vigorous lines with beautifully beveled edges and a distinctive character are the keynotes of the Brasilia men’s collection, expressing a more geometrical, architectural vision of this ultimate festive theme. The play on perspective and well-defined structures is reflected on the broad dial with its Ebel cartouche, Clous de Paris central motif, and the unique Roman numerals that are delicately applied by hand. By one of those amazing twists of fate that one might easily believe predestined, this perfect vision of geometry bears a striking resemblance to the work of Oscar Niemeyer, the Brazilian architect whose achievements include designing... the city of Brasilia!
The purity and visibility of Brasilia Gent watches are undeniably enhanced by the anti-reflective treatment applied to both sides of the sapphire crystal. Powered by either a quartz or mechanical self-winding movement, according to personal preferences, they come in yellow gold or steel with matching bracelets treated to a rugged and eminently masculine brushed finish. And for men who prefer the look and feel of leather, they may also be fitted with a handsome alligator strap. Conveying the epitome of modern chic and refined elegance, the unique appearance and inherent class of these models will draw all eyes to the man who chooses to thus express his personality.
Dreams are made of this
Inviting men and women of the world to share and experience moments of passion and vibrant contemporary living, the Brasilia watch captures the very essence of the festive celebratory spirit that inspired its name.