Event

Golf: two new partnerships for Richard Mille

With the Italian champion Diana Luna
and the Lacoste Ladies Open tournament

The Watch Quote™ - July 24th, 2013

Diana Luna with Richard Mille RM 007 Titanium

Richard Mille is moving into the world of women’s golf with the Italian champion Diana Luna and by becoming the Major Partner in the Lacoste Ladies Open tournament.

Richard Mille wished to support a technical feminine sport. He was impressed by the personality of Diana Luna, the RM family’s first women’s sporting partner, and by her promising career.

Diana Luna with Richard Mille RM 007 Titanium

Number 1 in her country, proette since 2002 to the Ladies European Tour which she marked with 5 victories, the transalpine golfer has gone from strength to strength since her career took off. Her story begins in 2000, when she won four Italian championships and one European championship as part of a junior team. In 2004, she won her first title at the Tenerife Ladies Open, before going on to win two major tournaments in 2009 – the AIB Ladies Irish Open and the SAS Ladies Masters in Norway. That same year, she scored again, becoming the first Italian in the history of golf to qualify for the Solheim Cup European team. Victory came once more in 2011 at the Ladies German Open. During the competition, Diana Luna achieved a first in the history of women’s golf, playing 72 holes over four days with no bogeys. Again in 2011, she won the Deutsche Bank Ladies Swiss Open, before coming second the following year at the French Open (Lacoste Ladies Open). In her young career, 31 top 10 finishes, 5 victories on the European circuit, 5 victories in the PGA of Italy.

And on the green, an RM 007 Titanium graces the wrist of Diana Luna notably in the Lacoste Ladies Open held 26th to 29th of September. The Richard Mille brand will be for the first time the Major Partner of the French Ladies Open.

The Richard Mille RM 007 Titanium watch

Golf is a sport of precision, technique, endurance and concentration. It is thus quite naturally that Richard Mille drew again the parallel with the calibers of extreme performance and wished to join the French Open that is held every year at the Golf of Chantaco in Saint Jean de Luz (France). Richard Mille will also be lending his name to the pre-tournament Pro-Am on the 25th of September. For the 3 days of the event, the 78 best European female players will be competing, with the winner taking home a ladies’ RM 007 Titanium watch, a one-off piece crafted with a white crown and white rubber strap, engraved with the ‘Lacoste Ladies Open 2013’ name tournament on the middle case.

Richard Mille has been eagerly ushered into the world of women’s sport, accompanied by one of Europe’s top female golfers. As with other sporting partnerships, this alliance will allow the watch company to test and develop a product that has been designed with adaptability under extreme conditions in mind. Diana Luna will work with Richard Mille engineers to develop a watch caliber with ergonomics, elegance and performance as key elements.

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