Hublot fluorescent fusion at Harrods
Hublot celebrates 10 Years of Hublot’s iconic “Big Bang” with the launch of an exclusive new exhibition at Harrods
The Watch Quote™ - June 4th, 2015
This is the first stop on the “Big Bang Grand Tour” after Munich in April, an exhibition which will travel the world stopping, among others, in Paris, New York, Hong Kong and Tokyo.
The radical neon lit window displays highlight how the brand never stops bringing tradition into the future through four iconic themes: the celebration of the 10th Anniversary of Big Bang, World class collaborations such as Ferrari and Football Teams, Ladies revolutionary pieces and Watchmaking expertise showcasing the Art of Fusion.
The Innovative and playful interactive displays of the “Big Bang Grand Tour” will immerse visitors in a virtual journey around Hublot’s watchmaking universe, examining the brand’s DNA and revealing the stories behind Hublot unique design, innovation and craftsmanship.
After discovering the extraordinary diversity of the materials developed and created by the watch brand thanks to a leap motion screen from the latest technology, visitors will literally explore the UNICO movement developed and manufactured in-house. They will then understand the passion shared by all Hublot Brand Ambassadors, including Bar Refaeli, Kobe Bryant, Dwyane Wade, Michael Clarke, José Mourinho, Pelé, Usain Bolt, Justin Rose and Lang Lang.
And eventually, they will have the opportunity to learn the key stages in the design of a Big Bang watch through a “Manufacture” exhibition of pictures, shot by Fred Merz.
Three models being previewed in the United Kingdom will be on display: Two pieces from the “anniversary” collection, Big Bang Tourbillon 5-day Power reserve Indicator Full Magic Gold, Big Bang “10 Years” Haute Joaillerie Full Baguettes Black Diamonds and one from the emblematic Classic Fusion Collection, the All Black version 8 Days Power Reserve.
These watches epitomise Hublot’s astonishing virtuosity and sublime craftsmanship combining timeless elegance with contemporary materials and aesthetics.
Ricardo Guadalupe, CEO of Hublot, said: “The exhibition at Harrods this year is particularly exciting as it represents the core DNA of Hublot giving light to the “Art of Fusion” brand philosophy. We are honoured to be celebrating the 10th Anniversary of the iconic “Big Bang” at such an admired landmark“.
Benoît Lecigne, Brand Director for Hublot United Kingdom & Ireland, stated: “I am delighted that London has been chosen as the first stop on the “Big Bang Grand Tour” and that it is taking place at Harrods in particular. To celebrate the 10th anniversary, Hublot has unveiled an interactive installation that opens the door to the world of Hublot”.
Jason Broderick, Fashion Director of Menswear, Sports and Fine Watches says: “We are thrilled to host this exclusive Hublot exhibition celebrating the 10th anniversary of the Big Bang. Harrods constantly strives for original and unique ways to engage with clients; Hublot as a brand, excels at this, making it the perfect partnership to create engaging and innovative retail theatre with exclusive product with a real point of difference”.
From 31st of May to 28th of June in Brompton Road windows and Pop-up store