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Hublot partners with Lapland Ice Driving

Breathtaking Lapland scenery, the Northern Lights, driving a Ferrari on the ice...

The Watch Quote™ - March 15th, 2018



Breathtaking Lapland scenery, the Northern Lights, driving a Ferrari on the ice... A dream scenario made real by Hublot, the new partners of Lapland Ice Driving.

Lapland Ice Driving takes place a stone’s throw from the Arctic Circle in a charming Swedish village, Arjeplog, with 2000 inhabitants. A majestic frozen lake spreading over 1,200 hectares with temperatures ranging from -5 to -40 °C displays the sublime northern lights.



Eric Gallardo, automotive engineer, former test driver and race driver, decided to found Lapland Ice Driving in 2006. Every year, from January to March, the large lake completely freezes over, transforming into an immense ice driving training ground. Almost 50 km of track is traced out here, including technical and speed circuits. Among these are full-scale exact reproductions of 4 Formula tracks: Yas Marina, Paul Ricard, Nürburgring and Silverstone.

Hublot is proud to announce a partnership with Lapland Ice Driving as official timekeeper for 3 seasons (2018-2020). Hublot will thus reinforce its presence in motor sport, established by its close and long-standing partnership with Ferrari. As part of the partnership driving courses will be offered on site behind the wheel of a specially prepared Ferrari, which can reach an astonishing speed of 200 km/h on the ice! Driving will be arranged during exclusive trips that will also include snowmobile outings, excursions to the Arctic Circle, viewing o f the Northern Lights and overnight accommodation in the village of Arjeplog.



This new partnership is a reflection of Hublot’s willingness to challenge convention and seek out daring exploits filled with excitement and adventure.

“This partnership demonstrates our ever stronger involvement in the ultimate mechanical experiences, just like our association with Ferrari. Here, thanks to Eric Gallardo and Lapland Ice Driving, we are dealing with one of the most extreme adventures that it is possible to experience behind the wheel of a sports car.”
Ricardo Guadalupe, CEO of Hublot

“So much more than a driving school, Lapland Ice Driving is an experience in its own right without compromise. As our slogan puts it: like nowhere else! Today, the values of Lapland Ice Driving are strong. We are happy to share this quest for excellence with our partner Hublot.”
Eric Gallardo, founder of Lapland Ice Driving

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