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 News April 2008 Big Bang “Euro 2008”Hublot scores the first goal of the Euro!The Watch Quote™ - April 8th, 2008
The watchmaker Hublot heralded the introduction of luxury watches into the world of football in 2007 by signing a partnership with EURO 2008. Recently, Jean-Claude Biver, CEO, announced that he renounced visibility of the brand in the stadiums by donating its entire billboard space to a foundation campaigning against racism - a “first” in this type of sponsoring. Today, two months away from the kick-off, Hublot presents the new Big Bang, specially designed for Euro 2008. Until recently, football was the playing field of popular brands. Hublot is the first luxury watch brand to embrace this sport. Given that football is watched by all socio-cultural categories of the population and that, next June, all eyes will be turned towards the football stadiums of Switzerland and Austria, this partnership straight away seemed promising. On top of that, Euro 2008 will be played on Swiss soil, so it was difficult not to enter into such an agreement when you represent one of the flagship industries of the country. A few days ago, the CEO of Hublot announced another original move connected with the Euro: Hublot renounced the visibility it could have had in the stadiums – and which represents a large share of the sponsoring budget – for the benefit of a foundation fighting against racism. Hublot will make way for the message NO TO RACISM which will be visible in large letters in the stadium corners. This gesture means a lot for Hublot, which thus hopes to open up a new dimension in sponsoring: that of communication and education in favour of causes which are important to the company. Re-stating that football is an excellent vehicle for communication, Jean-Claude Biver intends to use this power to contribute to the combat against racial discrimination. Today, on the occasion of the Basel fair, and within the framework of Euro 2008, the watchmaker is unveiling the watch designed to celebrate this competition. A new Big Bang with a special “half time” movement, with a 45-minute chronograph, it has been designed to time the football match periods as well as the 15 minutes of extra time which are shown on the counter. The limited series of 2008 pieces is made of black ceramic and rubber. The inside of the strap features a red strip stamped “UEFA EURO 2008TM”, with the Euro trophy engraved on the back. This timepiece symbolises the fusion between Hublot’s watchmaking know-how and the world of sport with its particular needs, and that of football in particular. There is another version of the Big Bang Euro 2008 in red gold and black ceramic, in a limited series of 250 pieces.
Hublot Big Bang " Euro 2008 "
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