Event

Mad about Reverso

A Grande Reverso Ultra-Thin Tribute to the award-winning AMC series “Mad Men”

The Watch Quote™ - January 10th, 2012



Jaeger-LeCoultre, known for aesthetic influence and refinement in the world of watch-making, announced today the creation of a special limited engraved design of their iconic Reverso watch for a Grande Reverso Ultra-Thin Tribute to the award-winning AMC series “Mad Men”. Twenty-five custom-created and numbered pieces of The Grande Reverso Ultra-Thin Tribute to “Mad Men” will be available in February 2012.



Honoring Jaeger-LeCoultre’s legacy of design expertise and the iconic style of “Mad Men,” the limited edition will be presented in a distinctive, custom-designed walnut commemorative box featuring the Sterling Cooper Draper Pryce logo embossed on the top as well as hand-inscribed on the back of each numbered piece. Additionally, each piece includes a personalized commemorative letter from Roger Sterling, several high quality Jaeger-LeCoultre advertisement reproductions, pictures of the Grande Reverso Ultra-Thin Tribute to "Mad Men", and a copy of Roger Sterling’s book “Sterling’s Gold”, autographed by show creator and executive producer, Matthew Weiner.



“Certain legends draw their strength from their age. Frozen in the past, immobilized forever, they speak only of the past. But sometimes, the magic is so great that a strange phenomenon takes place: the legend lives, breathes, mutates, becomes more beautiful, all the while retaining its aura. The Reverso is so unique that with the passing of time, it has been made in many guises without losing its essence”, - says Jérôme Lambert, CEO, Jaeger-LeCoultre.



The Grande Reverso Ultra-Thin Tribute to “Mad Men” edition tells a story like no other timepiece. In 1931, a technically advanced watch was developed for polo players with a dial that could flip, protecting it from damage while also offering a personalized engraved case-back. Protected by patent, its art deco style and solid functionality was received with instant praise. The Reverso has evolved over the past eighty years with new faces, sizes and complications. Today, wearing one is an entry to an exclusive world – in terms of watch-making history and aesthetic refinement.

Since its premiere in 2007, “Mad Men” has established itself as one of television’s most honored series. It reigns as the only cable series in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for Best Television Series - Drama for three consecutive years. “Mad Men” is produced by Lionsgate and premieres its fifth season on AMC in March, 2012.

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