In 2006, the Reverso celebrated its 75th anniversary by unveiling a Reverso with a square
case: the Reverso Squadra. Clearly designed with men in mind, it is distinguished by a blend
of elegance and sturdiness.
Through sports partnerships supported by the brand in many different countries and the
announcement of an agreement signed with the world’s finest polo players, the longstanding
ties between Jaeger-LeCoultre and Polo are stronger than ever.
Nobility, speed, accuracy and impeccable dexterity are the principles that have consistently
inspired the rules of polo, based on respect for the security of the competing teams.
Characterised by patient preparation of horses and players and the melding of these two
entities through the game itself, the very essence of polo lies in this mutual support and almost
1931. Colonial India.
Polo was a favourite occupation for British army officers in India, and they duly challenged
Jaeger-LeCoultre to create a watch that was both elegant and yet sturdy enough to stand up to
hard knocks and survive a match. Capable of accompanying players’ sporting feats while
maintaining its exemplary discretion, its stainless steel case slid in its support and swivelled
completely to turn its back on time. The Reverso was born.
Ever since, Jaeger-LeCoultre has regularly associated its name with numerous polo events
around the world.
2006 : a resolutely Polo Year for Jaeger-LeCoultre
75 years after its sporting debut, Jaeger-LeCoultre returned to the hallowed birthplace of the
legendary reversible watch by sponsoring the prestigious “Maharaja Sir Pratap Singh Cup”,
attended by the Maharaja of Jodhpur.
In Italy, the Manufacture enjoyed the honour of taking part in two major tournaments: the
Cortina Winter Polo Gold cup, held from February 19th to 25th 2006, as well as the Costa
Smeralda Jaeger-LeCoultre Gold Cup in April 2006. The Jaeger-LeCoultre team was led by
In Switzerland and for the fourth year running, Jaeger-LeCoultre sponsored the Geneva Polo
Masters that took place from August 23rd through September 3rd 2006, at the Veytay Polo club.
Finally, on the Stedham polo grounds in England, Jaeger-LeCoultre associated its name with an
exceptional “40 goals” match featuring the world’s best players. The Manufacture sponsored
this tournament on behalf of the Andrew Seavill Foundation, named after a professional polo
player paralysed after a car accident. The captain of the winning team, Adolfo Cambiaso, was
presented with the new Reverso Squadra Hometime watch.
The Reverso Squadra
Quite obviously designed with men in mind, the Reverso Squadra features a blend of vigorous
strength, elegance and sturdiness. It is endowed with an exceptionally powerful design and
clearly readable functions that are useful for today’s man wishing to travel while keeping his
temporal bearings. The new Squadra line evokes the original values of the Reverso, while
celebrating the revolutionary ties binding Haute Horlogerie to sport in general and to polo in
Elegant and sturdy, innately refined and high on performance, the Reverso Squadra is
interpreted in three different models dedicated to measuring the times of sporting feats: the
Reverso Squadra Hometime and the Reverso Squadra Chronograph GMT in steel or 18-carat
gold; as well as the Reverso Squadra World Chronograph in a limited titanium edition. For
2006, a one-of-a-kind model featuring a carrier engraved with the Argentine flag celebrates the
announcement of an agreement signed with the world’s top polo players.
Jaeger LeCoultre Reverso Squadra Hometime
On players’ wrists
The Manufacture has chosen to associate with a charming ambassadress in England and with the
world’s finest players – two internationally recognised professionals from Argentina.
In 1992, Adolfo Cambiaso became the youngest ever player to reach the maximum 10-goal
handicap. Currently aged 31 – and still carrying the same handicap – he is considered the
world’s best player.
The recipient of numerous awards, Eduardo Novillo Astrada is a brilliant sportsman. He has
exercised his talents on polo fields the world over and has won the most prestigious accolades: the Palermo Masters championship and the Triple Crown Open in Argentina, the Gold Cup,
the British Warwickshire Polo Cup final and the US Open.
For the past five years, Clare Mountbatten, Marchioness of Milford Haven, has been competing
under the Jaeger-LeCoultre colours. She has displayed her skills in many countries including
England, Spain, Italy, South Africa, Mexico, Argentina and Chile. An enthusiastic and active
member of the Cowdray Park Polo Club, she is one of the increasing number of women
distinguishing themselves in this fascinating and thrilling sport.
75 years after the birth of the legendary reversible watch, these players are the special
emissaries of the brand and bear eloquent testimony that the values of polo are more closely
entwined than ever with those of the Manufacture Jaeger-LeCoultre.