Event

Luxury Watch and Jewellery Brand Piaget opens UK Flagship

At 169 New Bond Street, London W1

The Watch Quote™ - November 2nd, 2010



London – October 2010, the Swiss leading luxury watchmaker and jeweller, Piaget, will open its UK Flagship boutique mid October at 169 New Bond Street, London W1.

The store occupies two storeys which will offer customers an exceptional and ultimate luxury shopping experience.



The London location, designed by French architect, Gérard Barrau (Interbrand Paris), is Piaget's 71st boutique launch worldwide and is the first stand alone Piaget boutique - allowing customers to shop at their leisure amongst an extensive range of showcases. Architect Barrau’s design, includes starkly perpendicular horizontal and vertical lines of the showcases and furnishings, simple colouring scheme and discretely lit wall paintings, combines contemporary with a sense of timeless purity and ordered harmony.

The phenomenally large collection displays a full range of Piaget watch and jewellery creations from their classic, iconic range to their extraordinary complicated collections and exceptional high jewellery pieces.



Philippe Léopold-Metzger, CEO Piaget, says: “We are delighted to open a store in Bond Street which I consider the best place in the world for a jewellery store, alongside Place Vendôme. London is the cosmopolitan city by excellence, and it is a must for a global brand like Piaget to have a strong qualitative presence there”.



Specialist of the ultra – thin movements and complications, Piaget was founded in 1874. Originally specialising in the design and production of watch movements, they then expanded into manufacturing jewellery watches followed by innovative jewellery collections.
Piaget has been cultivating a spirit of luxury while emphasising its creativity, attention to detail and fully integrated watch making and jewellery expertise. Both Jewellery and Watches are created and produced in the Piaget manufacture in Switzerland – one the most and fully integrated manufacture houses in the world.



Piaget Boutiques are located in the most luxurious cities around the world in Paris, Geneva, Tokyo, Hong Kong, Beijing and now – in London.

Piaget’s audacity and passion for innovation remain as strong as ever.

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