News October 2007

Having had outlets in Paris for many years, Manufacture Audemars Piguet is strengthening its foothold by opening a brand-exclusive boutique in the city, at the corner of two illustrious streets, Rue St-Honoré and Rue Cambon. The new showcase opened its doors on October 2nd.

New boutique in Paris

At the corner of Rue St-Honoré and Rue Cambon

The Watch Quote™ - October 20th, 2007



Nestled within a building dating back to the 18th century, just a stone’s throw from Place Vendôme in an upmarket neighborhood where the biggest names in luxury display their wares, the new boutique gives Audemars Piguet the perfect place to showcase its creations. Cultivating a contemporary feel through the use of refined, elegant materials, Audemars Piguet has achieved a bold contrast with the building’s listed facades. Noble materials such as glass, wenge, leather and steel help convey Audemars Piguet’s visual identity while others evoke the origins of the Brassus Manufacture, with oak parquet flooring, Jura stone and a number of images of the Joux valley tying everything together in keeping with the brand’s key values: tradition, excellence and innovation.



Jérôme Auzanneau, CEO of Audemars Piguet (France) SA: “It took a long time to transform the premises but the result goes beyond even our expectations. We now have 75m2 of floor space to showcase the brand’s leading collections and latest innovations. We are delighted to have our own boutique in Paris, the world capital in luxury and fashion.”




The official inauguration of the new Audemars Piguet boutique
is scheduled for early December


Audemars Piguet Paris
Rue Saint-Honoré
75001 Paris
Tel.: +33 1 40 20 45 45





Audemars Piguet Royal Oak Offshore
“Rue St-Honoré” chronograph

Ref.: 26181ST.OO.D202CR.01



With the evening launch party providing a chance to unveil the limited-edition timepieces made by the Manufacture to celebrate the opening. Only 100 of these Royal Oak Offshore “Rue St-Honoré” watches have been made, each proudly bearing the French colors, with a crystal-clear blue dial providing an ideal backdrop for the chronograph’s white counters. The stopwatch hands and central second hand—both in red—accentuate the watch’s sporting pedigree. The red, white and blue coloring is also featured on the strap.

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Reference: 26181ST.OO.D202CR.01
Stainless-steel case
Limited series of 100 numbered timepieces
Movement:Caliber: 3126/3840, self-winding
Case:“Royal Oak Offshore Rue St-Honoré Limited Edition” inscription on back;
waterproof to 100 meters
Dial:Blue with exclusive “Méga Tapisserie” design
Strap:White Hornback crocodile with red, white and blue seams and stainless-steel AP folding clasp;
watch is sold with a second strap in blue Hornback crocodile
Functions:Hours and minutes;
small second hand at 12 o’clock;
chronograph with central second hand, 30-minute and 12-hour counters;
date
Price:€19,750


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