New boutique in Paris
At the corner of Rue St-Honoré and Rue Cambon
The Watch Quote™ - October 20th, 2007
Nestled within a building dating back to the 18th century, just a stone’s throw from Place Vendôme in an upmarket neighborhood where the biggest names in luxury display their wares, the new boutique gives Audemars Piguet the perfect place to showcase its creations. Cultivating a contemporary feel through the use of refined, elegant materials, Audemars Piguet has achieved a bold contrast with the building’s listed facades. Noble materials such as glass, wenge, leather and steel help convey Audemars Piguet’s visual identity while others evoke the origins of the Brassus Manufacture, with oak parquet flooring, Jura stone and a number of images of the Joux valley tying everything together in keeping with the brand’s key values: tradition, excellence and innovation. 
Jérôme Auzanneau, CEO of Audemars Piguet (France) SA: “It took a long time to transform the premises but the result goes beyond even our expectations. We now have 75m2 of floor space to showcase the brand’s leading collections and latest innovations. We are delighted to have our own boutique in Paris, the world capital in luxury and fashion.” 
The official inauguration of the new Audemars Piguet boutique
is scheduled for early December
Audemars Piguet Paris
Rue Saint-Honoré
75001 Paris
Tel.: +33 1 40 20 45 45
