Panerai celebrates 60 years of Ferrari
2007 Ferrari World Finals at Mugello
The Watch Quote™ - November 13th, 2007
Officine Panerai and Ferrari: A succesful all italian fusion
A watch with a Ferrari logo on the dial needs necessarily to reflect an unique excellence. For this reason Panerai represents for Ferrari aprecious Italian know-how in terms of technological skills and creativity in watch making. For this reason in 2006 a new range of watches Ferrari engineered by Officine Panerai has been created. This project has been developed by Officine Panerai through a deep study of Ferrari, its culture and its cars in order to create, develop and guarantee the reliability of all the processes involved in every stage of the production, as well as ensuring the efficiency of the distribution process. So it is that the company’s engineers and designers have conceived a unique watch for Ferrari which interprets the unmistakable style of cars by translating them into the dimensions of a wrist watch.
The appearance of the Ferrari watches is strongly influenced by the aesthetic lines of a Ferrari, in a continuous cross-reference between the watch and the details of the engine and bodywork: the aerodynamic lines of the case are emphasised by the convex shape of the bezel and the slimness of the caseband, terminated by the geometric, well-defined lugs; the alternation of polished and brushed surfaces also enhances the quality of the work.
The winding-crown and chronographic push-pieces are distinguished by square-grid knurling which is reminiscent of certain details found in Ferrari’s dashboard. This confirms and underlines that the car is the main source of inspiration. The Ferrari watches have been conceived with high quality and reliability prerequisites, typical of best watch-making.
Qualifications distinctive of Officine Panerai standards as: cases and bracelets made of high performing technological materials such as AISI 316L stainless and anallergic steel or grade 5 titanium. In case of precious materials, only 18 kt gold or platinum are used. Impermeability is guaranteed up to 10 atmospheres, while glasses are made of sapphire crystal.
The adopted movements cover the most important functions of a sport watch collection: from solotempo with date indicator to the GMT (Greenwich Mean Time) function, from chronograph with 2 counters to the more sophisticated rattrapante chronograph, with double wheel column for a more precise adjustment of the chronographic functions. Certificated movements of undisputed reliability as in the best watch-making.
The production is divided in two collections: Granturismo, inspired by Ferrari Granturismo cars and its Prancing Horse, and Scuderia, inspired by racing cars and the shield typical of F1 cars. In both collections stand out with their sporty restraint and at the same time the sophisticated technology cars incorporated in the models presented.
Officine Panerai sponsor of the Shell Ferrari
The partnership between Officine Panerai and Ferrari continues after last year’s excellent results with the launch of the Ferrari engineered by Officine Panerai Collection. This year Panerai is the sponsor of the Shell Ferrari Historic Challenge, a championship with a very special atmosphere and strong links with the history of the House of Maranello. There are two different series, in Europe and North America (four events in the former and four in the latter, as well as the now traditional final event, the Ferrari World Finals), in which Ferrari and Maserati produced between ‘30s and ‘80s take part. The cars are divided into categories based on their characteristics: pre-war single-seaters, cars with drum brakes (that is, produced in the 1950s and 1960s) and cars with disc brakes (up to 1982) which compete on different starting grids.
It is significant that among the cars registered to take part in the event, five were produced between 1934 and 1939. It was during that period in Florence, not very far from Maranello, that Giuseppe Panerai created the first Radiomir model: a technically advanced watch which was the first of the series of watches made by the Panerai family for the Italian Navy.
Officine Panerai with this sponsorship confirms its desire to continue along the path it has now been following for several years, choosing as its point of reference the preservation of the brand’s tradition and history. At the same time it always presents these values in a context of advanced technology and design. In 2007, eight new models will be launched (four in the Granturismo Collection, two in the Scuderia Collection and two special editions to commemorate the 60th anniversary of the House of Maranello), thus further enriching the Ferrari engineered by Officine Panerai range.
2007 Ferrari World Finals
The Mugello Internatinal circuit will host the Ferrari World Finals, the traditional event that brings the Prancing Horse’s sporting season to a close. The event will have a clou moment with a parade of some of the most important cars in the Maranello marque’s sixty year history. Over the course of five exciting days of on-track action, the Tuscan circuit will host the final rounds of the Italian, European and North American series of the Ferrari Challenge Pirelli Trophy, as well as the usual special races to crown the overall champions at international level for the one-make series that features the F430 car.
The magic of earlier times, that represents the history of the car, will be expressed thanks to the races in the Shell Ferrari Historic Challenge.