Piaget: Experience watchmaking
like never before...
An unique experience of the fourth dimension
The Watch Quote™ - November 27th, 2012
Take a deep dive into the extraordinary universe of ultra-thin at our digital window in Galeries Lafayette Haussmann, rue Mogador in Paris. From November 16th to December 6th, discover the new, one-of-its-kind Altiplano 43 mm watch through a never-seen-before in France hologram.
Beyond a watch... A new concept
For the first time in France, Piaget showcases its last world record in a 7m length window. Praised by the press at the latest SIHH, the extra-thin automatic “Skeleton Altiplano Watch” features the world thinnest automatic skeleton movement (2.4mm) displayed on sixteen 60cm glass panels in perfect conformity with the brands’s DNA.
An unique hologram in France...
The Maison Piaget designed a brand new digital window reflecting the innovation of the Skeleton Altiplano, providing you with the unique experience of the fourth dimension. See watchmaking through the prism of digital experience, a cutting-edge combination of tradition and modernity that will let you admire every pieces of the Altiplano 43 mm watch.
...that can turn into a trip to Geneva
via the Digital Experience contest
To make the experience even more exciting, Piaget organized simultaneously a web-competition. You just have to answer three questions about the ultra-thin experience of Piaget and you could win your trip to the SIHH in Switzerland, the leading watchmaking salon reserved for watchmaking professionals.