wednesday October 8th, 2008

Submania

The Saga of the Submariner

Anatomy of a phenomenonal passion

In the early 1950s, ROLEX started work on watches to meet the most demanding and complex technical and professional requirements. Half a century later, the Submariner is still among the surest values in horology, a magic timepiece that we all dream of owning or collecting. Like us, you ladies have long since fallen under its spell, and we all know why.

Discover the history of the most coveted: the most copied and the most envied watch of all time. When you say ROLEX, you’re talking SUBMARINER.

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