#THEAUTAVIACUP

Code name: “The Autavia Cup”

The first participatory event of its kind showcasing TAG Heuer's
rich heritage

The Watch Quote™ - March 14th, 2016



The goal? to collectively choose the historic Autavia model to be reissued in 2017.

This is an original project, a community initiative, a spontaneous consultative approach with customers, collectors, enthusiasts, boutique clients, etc. A first among watchmaking brands in terms of preserving and showcasing their heritage.


On Thursday 17th March 2016, the first day of the Baselworld international trade fair, TAG Heuer will launch a major online operation, "The Autavia Cup", the aim of which is to choose the historic Autavia model to be reissued in 2017.


What do you think? Which is your favourite? TAG Heuer will be asking all fans of the brand to choose their own favourite historic Autavia model from a selection of 16 watches that represent the first generation of Autavias produced by the company in the 1960s.


The principle is simple: the first round takes place on the dedicated website, autaviacup.com: have a look at the side-by-side pairs of photos showing the 16 watches and vote online before 31st March 2016 for your favourite in each pair. The second online round will follow, to determine the 4 finalists before 14th April, the operation deadline.


On Monday 18th April 2016, a TAG Heuer internal Products Committee led by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division - himself a watch collector - will reveal online the watch chosen from among the 4 finalists as the one to be reissued and presented at Baselworld in 2017.

Choose your favourite historic Autavia and bring it back to life...

Get involved from Thursday 17th March 2016, the opening date for this year's Baselworld trade fair.





 Advertising
From Daytona
to the Cosmograph Daytona
 Advertising

a lot
very much indeed
not at all

  Advertising
  Most popular pages
1 Rolex watch, 2 Audemars Piguet watch, 3 Richard Mille watch, 4 Hublot watch, 5 Patek Philippe watch, 6 Omega watch, 7 Cartier watch, 8 Tag Heuer watch, 9 Jaeger-LeCoultre watch, 10 IWC watch, 11 Vacheron Constantin watch, 12 Breitling watch, 13 Zenith watch, 14 Baume & Mercier watch, 15 A. Lange & Söhne watch, 16 Panerai watch, 17 Montblanc watch, 18 Breguet watch, 19 Chanel watch, 20 Bell & Ross watch, 21 Chopard watch, 22 Tudor watch, 23 Girard-Perregaux watch, 24 BRM watch, 25 Blancpain watch, 26 Louis Vuitton watch, 27 Roger Dubuis watch, 28 Piaget watch, 29 Corum watch, 30 Dior watch, 31 L.Leroy watch, 32 Bulgari watch, 33 Jaquet Droz watch, 34 Ebel watch, 35 Jacob & Co. watch, 36 JeanRichard watch, 37 Parmigiani watch, 38 Hermès watch, 39 Ulysse Nardin watch, 40 Ralf Tech watch, 41 Franck Muller watch, 42 Bucherer watch, 43 Eterna watch, 44 MB&F watch, 45 Ferdinand Berthoud watch, 46 Ikepod watch, 47 RJ watch, 48 Porsche Design watch, 49 Anonimo watch, 50 Harry Winston watch, 51 Perrelet watch, 52 Urwerk watch, 53 Yema watch, 54 Wyler Genève watch, 55 Chaumet watch, 56 Vulcain watch, 57 Alpina watch, 58 H. Moser & Cie watch, 59 Ralph Lauren Watch & Jewelry watch, 60 Oris watch,
1