Code name: “The Autavia Cup”
The first participatory event of its kind showcasing TAG Heuer's
The Watch Quote™ - March 14th, 2016
On Thursday 17th March 2016, the first day of the Baselworld international trade fair, TAG Heuer will launch a major online operation, "The Autavia Cup", the aim of which is to choose the historic Autavia model to be reissued in 2017.
What do you think? Which is your favourite? TAG Heuer will be asking all fans of the brand to choose their own favourite historic Autavia model from a selection of 16 watches that represent the first generation of Autavias produced by the company in the 1960s.
The principle is simple: the first round takes place on the dedicated website, autaviacup.com: have a look at the side-by-side pairs of photos showing the 16 watches and vote online before 31st March 2016 for your favourite in each pair. The second online round will follow, to determine the 4 finalists before 14th April, the operation deadline.
On Monday 18th April 2016, a TAG Heuer internal Products Committee led by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division - himself a watch collector - will reveal online the watch chosen from among the 4 finalists as the one to be reissued and presented at Baselworld in 2017.