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News Basel 2011

to know more about Tag Heuer

Monza Automatic Chronograph (38mm) Calibre 36 ~ Mastering Speed for 150 years

Monza Automatic Chronograph (38mm) Calibre 36

A limited edition of 1,911 pieces to commemorate the famous “Time of Trip” dashboard chronograph of 1911

The Watch Quote™ - April 24th, 2011

TAG Heuer Chronographe Monza Automatic (38 mm) Calibre 36 - CR5112.FC6290

With “game-changing” creations like the Mikrograph 1/100^th of a Second Chronograph, TAG Heuer is alone up front on the fastest track in Swiss Watchmaking. In Motor Racing, the fastest track by far is Monza, home of the Italian Grand Prix in the Formula One World Championship. TAG Heuer’s link to the legendary goes back to a warm day in September 1975, when Swiss driver Clay Regazzoni took first place at Monza, and his teammate, Niki Lauda, took third, which was enough for him to win the Formula One World Championship for Ferrari. Both Ferrari cars had the name “HEUER” emblazoned on their chassis — the brand had been the team’s official timekeeper since 1971. To honor the result, Jack Heuer reworked an existing coussin-shaped 1930’s model in a special limited series. Equipped with a high-speed Calibre 15 movement, the stunning new chronograph sported the name “MONZA” above the Heuer logo on the upper part of the dial. It has become one of the brand’s most coveted watches.

TAG Heuer Monza 2003 - Calibre 26 - CR511

Re-issued in the early 2000s as part of the vintage-inspired Classic Heuer Collection, the Monza was then developed as a full range of watches featuring Calibre 6 movements, and chronographs, powered by either the Calibre 17 or the Calibre 36. Each piece in the series boasted the full TAG Heuer logo instead of the original Heuer logo. To this day, the Monza remains one of collector's preeminent favorites.

Heuer Monza 1933

Now, the long-awaited revival of the Monza is slated for a June 2011 delivery. Available in a limited edition of 1,911 pieces (to commemorate the famous “Time of Trip” dashboard chronograph of 1911), the new Monza chronograph celebrates the golden age of Heuer and the aesthetic codes of the 1970s: cushion-shaped bezel, blue hands on a white dial, luminescent “old rhodium” on the oversized Arabic numerals and hand markers, and chemin de fer indexes on the counters. The small second sub-counter is at 9 and the chronograph minute counter is at 3. The Heuer logo reinterprets the original, but this is not a replica or retro edition, despite the polished vintage crown: inside ticks the lightning-fast Calibre 36 — next to the Mikrograph the fastest watch movement in the industry. To make room for it requires a thicker, 38mm case. The case back is all new, too: screwed shut with sapphire crystal and engraved with the series number “N° XXXX/1911”. The classic Heuer blazon is also found inside the brown leather strap and on the folding buckle. This is a purist’s watch. Like the Carrera Heritage collection, it finds inspiration not just from its own specific heritage but from further back in the TAG Heuer vault, to a stunning model from 1925.

Once again, TAG Heuer goes to its past to build the future

monTitreVote

TAG Heuer Monza Automatic Chronograph Calibre 36

Limited Edition 1911 Pieces

TAG Heuer Monza Automatic Chronograph (38mm) Calibre 36 - CR5112.FC6290

Reference	:	CR5112.FC6290 White dial, brown leather strap

Movement	:	TAG Heuer Calibre 36 - Date

Dial	:	White

Numbers	:	Yellow luminescent arabic

Hands	:	Blue hour and minute hands with yellow luminescent markers

2 Sub-counters	:	Small second sub-counter at 9 o’clock Chronograph minute sub-counters at 3 o’clock

Lettering	:	“MONZA” and “CALIBRE 36” on the dial Black minuterie with 05 to 60 minute indication Monochrome Heuer logo at 12 o’clock

Date window	:	at 4:30

Case	:	Diameter: 38 mm Polished & fine-brushed stainless steel case

Crown	:	Polished vintage

Crystal	:	Curved scratch resistant sapphire with double-sided antireflective treatment on the glass to ensure the best readability

Case back	:	Screwed with sapphire crystal glace with “N° XXXX/1911” inscription

Water resistance	:	100 meters

Bracelet	:	Brown leather strap with Heuer logo on the inner side Folding buckle with safety push buttons and Heuer logo

Availability	:	June 2011 (ex La Chaux-de-Fonds)

Mastering Speed for 150 years

Tradition meets innovation in TAG Heuer’s newest motor-sports inspired timepieces

Motor-sports inspired, innovation driven: TAG Heuer is Swiss watch industry’s master of speed

TAG Heuer has become the world’s premium sports watch brand by remaining faithful to the traditional values and savoir-faire it shares with professional motor sports: advanced design and materials, high performance, ultimate precision, unsurpassed reliability and a total commitment to innovation.

Central to this unique synergy is the concept of speed

TAG Heuer’s 150-year passion for speed goes back to the pioneering Swiss watchmaker who founded the brand in 1860. An early automobile enthusiast and an avid fan of horse racing, Edouard Heuer was also a visionary. Realizing very early on that the world was changing fast and machines were the driving force, he put every ounce of his talent into keeping pace. Soon he was producing the fastest, most accurate, and most complicated timepieces the world had ever seen. Today, 150 years after Edouard Heuer’s first creation, TAG Heuer remains, at the avant-garde of innovation, the undisputed Master of Speed.

Nowhere has that mastery been better tested than in the fast-paced, constantly evolving world of professional motor racing. Through its partners and timekeeping responsibilities, TAG Heuer is a key player in Formula One, Indy 500, Le Mans 24 Hours, the Monaco Grand Prix, and the World Rally Championship. It was the first watch brand to develop dashboard chronographs for sports cars, partner with racing drivers, sponsor an F1 team, and master chronometric time to 1/10^th, 1/100^th, 1/1,000^th and 1/10,000^th of a second.

But the brand’s link to racing is not just technological. More than anything, TAG Heuer’s commitment to racing is human and personal. Every great hero of motor racing, from Juan Manuel Fangio to Ayrton Senna to Vodafone McLaren Mercedes Champions Lewis Hamilton and Jenson Button in F1, the Audi Team in Endurance, and new star Sébastien Ogier in the World Rally Championship — has been part of the TAG Heuer legend. These driving Ambassadors do more than just endorse the products: they road test them at lightning speeds on the fastest circuits in racing. The result of this intense R&D is a feedback chain unique in the industry. Working closely with TAG Heuer designers, engineers and craftsmen, TAG Heuer’s driving ambassadors provide invaluable insights, which, each year, are turned into new functions and details, and new levels of performance and precision.

This year is no exception: as part of TAG Heuer’s “Mastering Speed for 150 Years Celebrations”, the Swiss legend is launching new models that epitomize more than ever its profound links with motor-racing’s best.

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