Brand Histories

1840 • Birth of Edouard Heuer.

1860 • Edouard Heuer founded his watch shop in Saint-Imier, Switzerland.

1864 • Business flourished, and Edouard Heuer moved to Bienne.

1869 • Edouard Heuer took out a patent for a winder with autonomous crown.

1880 • Heuer was the first watchmaker to go into mass production of chronographs.

1892 • Death of Edouard Heuer, leaving a considerable fortune.

1902 •Jules and Charles, Edouard Heuer’s sons, took over the family business, determined to widen the range of special watches.

1910 • Charles Heuer created a doctor’s chronograph with a scale for measuring pulse rate.

1911 • The firm put its first car clock on the market.

1916 • HEUER obtained the patent for the MICROSPLIT and launched ladies’ jewel watches with bracelet in leather or gold.

1930 • HEUER had a water resistant case patented.
Launch of the MONZA line.



1949 • Launch of the SOLUNAR with tide indicator.

1963 • Launch of the CARRERA range of chronographs.

1964 • On January 1st, Eduard Heuer and the LEONIDAS WATCH FACTORY, Saint-Imier, merged to become HEUER-LEONIDAS.

1965 • First chronograph with ring date indicator.

1969 • First automatic micro-rotor chronograph.
Launch of the MONACO, the first square, water resistant chronograph, immortalised by the actor Steve MacQueen in the film LE MANS in 1970.

1975 • La CHRONOSPLIT was the first quartz chronograph with double digital display (LED and LCD).

1983 • HEUER unveils the first quartz chronograph with analog time display and memory for intervals of time measured.

1985 • Takeover of all the company’s shares by the group TECHNIQUES D’AVANT GARDE, owner of the Mc LAREN formula 1 stables, and a new name for the company, TAG-HEUER.

1996 • TAG-HEUER floated on the stock market.

1997 • Launch of the KIRIUM.

1998 • Production of new version of the MONACO.

1999 • The L.V.M.H. Group acquired TAG-HEUER for 1.2 billion Swiss francs.
Launch of the LINK.
Launch of a new range, ALTER EGO, exclusively for women.

2003 • TAG-HEUER sponsored the AMERICAS CUP.

The Watch Quote™ -
 Advertising
From Daytona
to the Cosmograph Daytona
 Advertising

a lot
very much indeed
not at all

  Advertising
  Most popular pages
1 Audemars Piguet watch, 2 Rolex watch, 3 Patek Philippe watch, 4 Baume & Mercier watch, 5 TAG Heuer watch, 6 Richard Mille watch, 7 Omega watch, 8 Hublot watch, 9 Cartier watch, 10 Jaeger-LeCoultre watch, 11 Zenith watch, 12 A. Lange & Söhne watch, 13 Breitling watch, 14 IWC watch, 15 Vacheron Constantin watch, 16 Montblanc watch, 17 Bell & Ross watch, 18 Girard-Perregaux watch, 19 Chopard watch, 20 Panerai watch, 21 Blancpain watch, 22 Louis Vuitton watch, 23 Chanel watch, 24 Breguet watch, 25 BRM watch, 26 Roger Dubuis watch, 27 Tudor watch, 28 Corum watch, 29 Piaget watch, 30 Ebel watch, 31 Bulgari watch, 32 Dior watch, 33 De Bethune watch, 34 Hermès watch, 35 Parmigiani watch, 36 Jacob & Co. watch, 37 Jaquet Droz watch, 38 Eterna watch, 39 Greubel Forsey watch, 40 JeanRichard watch, 41 Porsche Design watch, 42 RJ watch, 43 Perrelet watch, 44 Bucherer watch, 45 L.Leroy watch, 46 Ulysse Nardin watch, 47 Ikepod watch, 48 Ralf Tech watch, 49 Franck Muller watch, 50 F. P. Journe watch, 51 Bombardier watch, 52 HYT watch, 53 Anonimo watch, 54 Ressence watch, 55 Ange Barde watch, 56 Frédérique Constant watch, 57 Christophe Claret watch, 58 Urwerk watch, 59 Harry Winston watch, 60 Graham-London watch,
1