Baume & Mercier & Me
A fine long-running story…
The Watch Quote™ - January 10th, 2008
For the third consecutive year, following on from Meg Ryan, Kiefer Sutherland, Kim Basinger and Gary Sinise, the Baume & Mercier image is to be represented by a pair of Hollywood luminaries: Teri Hatcher and Ashton Kutcher.
The brand remains true to its approach of capitalizing on its values and particularly on the close ties it develops with the people who wear its watches. As in the two previous Baume & Mercier campaigns, the new one is based on supporting a good cause. All royalties normally due to the two ambassadors as well as the two photographers - Robert Erdmann for Teri Hatcher and Jim Wright for Ashton Kutcher - will be donated to charities jointly chosen by the Hollywood stars and the watch brand. This new campaign will thereby serve to support the fight against cancer, the promotion of child education, as well as helping underprivileged women.
On January 1st 2008, Teri Hatcher will launch this new phase, and as of April 1st 2008 Aston Kutcher will join the A-list of celebreties who have been contributing alongside Baume & mercier over the past three years to supporting various worthy humanitarian causes.