News Pre-Basel 2012


BR 01 Horizon

BR 01 Turn Coordinator

BR 01 Altimeter

BR 01 Horizon

Inspired by the instrument panel

The Watch Quote™ - March 2nd, 2012

The Bell & Ross BR 01 Horizon watch

True to the Bell & Ross philosophy, the aviation collection is inspired by aircraft cockpits, where each instrument is a reference point in terms of legibility, reliability and performance.

Reference Instrument: Artificial Horizon

In addition to the BR 01 Compass and BR 01 Radar, Bell & Ross is introducing a new version directly inspired by aeronautical instrumentation: the BR 01 Horizon.

Instrumentation Panel

The attitude indicator, a vital instrument in air navigation, makes it possible to monitor the aircraft’s position relative to the horizon, regardless of visibility conditions. Bell & Ross designers have borrowed the graphic design of the attitude indicator to create an original and innovative display.

Attitude Indicator Instrument


Legibility enhanced by graphic design

  • A dial on two levels
    • In the background, the dial (A) comprises, similar to the original instrument, two parts representing the sky, in gray, and the earth, in black. These two parts are separated by a white horizon line marking the 9 o’clock to 3 o’clock axis.
    • In the foreground, the raised dial (C) with index marks provides optimal legibility of the hour graduations. With its bridge at 12 o’clock (D), it conceals the attachment of the hands and is reminiscent of the shape of an aviation instrument.
    • Between these two levels, two hands of different shapes provide instantaneous legibility of the hours (B) and minutes (E). A window at 12 o’clock enables them to remain visible when they disappear below the bridge of the raised dial.

  • The two hands echo the style of the original gauge, both in their minimalist graphic design and their oscillating movement.
  • The hands and the index marks are covered in a white photo-luminescent coating that contrasts with the black of the dial, echoing the legibility principles of professional aviation instruments.
  • The anti-glare, matte black carbon finish of the case is inspired by the color of an instrument panel, designed to make the dials easier to read by eliminating glare.


BR 01 Horizon – Dial elements A. Dial – B. Hour hand – C. Raised dial – D. Bridge for raised dial – E. Minute hand – F. Minute hand counterweight




From the cockpit to the wrist

With the BR 01 Horizon, Bell & Ross once again goes beyond the traditional concept of reading time by emulating as closely as possible the graphic style of the instrument from which it draws its inspiration – the attitude indicator. The BR 01 Horizon is the first in a series of watches inspired by instruments essential to air navigation.

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Attitude Indicator Display

Bell & Ross BR 01 Horizon

Limited edition of 999 pieces


Movement:mechanical automatic - ETA 2892.
Functions:hours, minutes.
Case:46 mm diameter.
Stainless steel, black PVD* finish.
Screw-in crown.
Two level dial:the raised dial shows the indexes on the first level.
The second level of the dial is devided by the horizon line in a black and a grey part.
Horizon line, indexes, and hands are covered in photoluminescent coating.
Crystal:anti-reflection sapphire.
Water resistance:100 metres.
Strap:black rubber and black heavy-duty canvas.

*PVD : Physical Vapor Deposition

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