BR 03 - Festival Automobile International
An exclusive watch to celebrate the 30th anniversary
of the International Motor Show
The Watch Quote™ - January 8th, 2015
Partnering the International Motor Show, Bell & Ross is launching a commemorative model to mark the 30th anniversary of the event of the year for auto design professionals and fans. Available in a limited edition of 30 pieces, this watch will be on sale at the show.
Originally designed to meet the requirements of extreme professionals and soldiers in the field, Bell & Ross watches have become a reference in watchmaking, combining Swiss savoir-faire, creative design and cutting-edge technology. Readability, functionality, precision and reliability are the four fundamentals that make Bell & Ross watches authentic professional instruments.
A watchmaking brand of the highest quality, Bell & Ross has also been work- ing in parallel with the auto world for many years thanks to inventive sporting partnerships and the creation of exclusive dashboard clocks for concept cars. With their shared passion for innovation and fine mechanics, it was only natural that Bell & Ross should team up with the International Motor Show in 2008. This partnership has continued to flourish ever since.
An annual event for auto design professionals and fans, over the last 30 years the International Motor Show has become the event of the year for the biggest names in the auto and design world. Ever since its inaugural event in Chamonix in 1986, under the leadership of its President, Rémi Depoix, the International Motor Show has steered a clearly defined track: to highlight the artistic dimension of the automobile in order to make this one-of-a-kind show the “fashion week for auto design”.
From Chamonix to the Place Vendôme, from The Ritz to the Grand Palais, the International Motor Show has chosen sites promoting the values of luxury and prestige. It is now, at the heart of the Hôtel National des Invalides – a
jewel in French history – that the event comes into its own and continues to carve out its identity.
In 2015, Bell & Ross is proud to extend its partnership at such a symbolic military site, where a large part of France’s military history was written. To celebrate this 30th
anniversary, Bell & Ross is launching an unique model of the BR 03, its iconic watch with its immediately recognisable square silhouette. Employing the design principles of a dashboard clock, this watch-instrument immediately affirms its utilitarian vocation. Its PVD-coated steel case, the dial and rubber strap are jet black. For its part, the bright red second hand adds a subtle sporty touch.
At 6 o’clock, the dial of this 30th
anniversary edition features the silhouette of a car – now the emblem of the International Motor Show. Available in a limited edition of only 30 pieces, the “30th
anniversary” BR 03 will be launched at the inauguration event held on the evening of 27th
January 2015. It will be on sale throughout the event, during which Bell & Ross will also be presenting its latest watch creations.
During the inauguration ceremony, a dozen grand prizes will be awarded by a special jury. A member of the Jury, Carlos A. Rosillo, CEO of Bell & Ross, will present the prestigious Palme d’Or.
January to 1st
February, the International Motor Show will once again fan our auto design passion into flame with its exhibition of the most beautiful concept cars in the world.