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The Watch Quote™ - June 1st, 2010
It was bound to happen, inevitable. One day the J12 was going to return to its natural habitat: the immensity of the sea, the force of oceans. inspired from birth by maritime symbols, the J12 is celebrating its tenth anniversary this year by stating its identity as an authentic diving watch. With three versions and two sizes, this new J12 asserts its thoroughbred nature without conceding anything to aesthetics. Without losing one Jot of the stylistic design that has made it so successful, the J12 marine is thus setting out to conquer new territory - the depths.
The J12 Marine is a true mix in all senses of the word. it keeps its sport-chic look on the water thanks to a shot-peened high-tech ceramic (black version) or polished (white version) case and a sapphire crystal with anti-reflective coating, blue for the black version and colourless for the white version.
Underwater, it adapts to the elements and becomes an irrefutable diver. Resistant to a pressure equivalent to a depth of 300 metres, it has a screw-in crown in protected steel, with ceramic cabochon and shoulders. For the first time, this J12 of the ocean deeps is hemmed with a blue high-tech ceramic bezel, making it powerful and refined. like the bezel, the second and minute hands are coated with ocean-blue ceramic, as if time should only flow with the current.
Designed for those who love the sea, the J12 marine possesses all the attributes of a professional diving watch: toothed, unidirectional, revolving bezel fitted with sapphire disc (white version) graduated to 60 minutes for accurate reading of the diving time, luminescent raised hands, index and figure 12 for perfect readability in the darkness and a pierced, matt rubber strap to let the water through easily.
The caseback is engraved with stylised waves alluding to the force of currents. Lastly, drowning in this universe of transatlantic whiteness, a small luminescent chip illuminates the bezel subtly at 12 o’clock. Submerged, the J12 marine simply becomes more beautiful, splashed with foam.
The new J12 naturally maintains the dna of the original design which gave the J12 its status as one of the most iconic watches of the 21st century. the amphibious robustness of its strap -composite rubber highly resistant to water, shocks, scratches and ultraviolet rays- is somewhat reminiscent of the inflexible solidity of the ceramics in the classic version. Black or white, lacquered dial, self-winding mechanical swiss movement, the J12 is still a J12: practical, accurate, harshly simple, like the men's watches that miss chanel liked to borrow from her lovers.