The 18th Salon International de la Haute Horlogerie (SIHH) takes place in Geneva from Monday April 7th to Saturday April 12th 2008. Professionals will travel from around the world to attend this invitation-only fair, which brings together sixteen of the most outstanding names in Fine Watches.

The “Cité de la Haute Horlogerie”

celebrates its eighteenth edition from April 7th to 12th 2008

The Watch Quote™ - April 7th, 2008

The trends that will shape tomorrow's Fine Watches are played out at the SIHH, where sixteen of the most prestigious names in watchmaking unveil their latest creations:
A. Lange & Söhne, Alfred Dunhill, Audemars Piguet, Baume & Mercier, Cartier, Girard-Perregaux, IWC, Jaeger-LeCoultre, JeanRichard, Montblanc, Officine Panerai, Parmigiani Fleurier, Piaget, Roger Dubuis, Vacheron Constantin and Van Cleef & Arpels.

This "Cité de la Haute Horlogerie" will again take over Hall 6 of Palexpo, where the exhibiting brands will enjoy the best conditions in which to present their products over 24,000 square metres of exhibition space.

A major international event for the profession, the 18th SIHH is set to welcome close to 13,000 visitors in an exclusive setting.

The SIHH is also hosting its fourteenth exhibition, Fine Watchmaking Celebrates Sport. The watches on show are taken from the brands' own heritage or loaned by the leading Swiss watch museums. This exhibition, whose visitors will be given a bilingual catalogue, highlights the common desire of athletes and watchmakers to excel in what they do.

Full information on the exhibitors, their products and new models will be available to accredited journalists at the fair. Complementary information in French and English is provided by the new dedicated website www.sihh.ch, with features such as the history of the SIHH, photos, the latest from the brands and press releases.

This year, the exceptional presence of the legendary Harcourt photography studio will be an opportunity for visitors to acquire a classic black and white portrait photograph.

The SIHH is organised by the Fondation de la Haute Horlogerie, as part of its Events wing, on behalf of the newly- created SIHH Exhibitor Committee.

"Fine Watchmaking Celebrates Sport"

With “Fine Watchmaking Celebrates Sport,” the Salon International de la Haute Horlogerie offers its visitors the fourteenth exhibition organised by the Fondation de la Haute Horlogerie on behalf of the Salon's Exhibitor Committee.

While the Ancient Greeks gave us both Chronos, the god of time, and the Olympic Games, they did not measure the athlete's speed: only victory mattered.

The first sporting competitions in the modern sense developed after 1850. From a confrontation between individuals, sport embraced the notion of performance, thus paving the way for the timing of events.

When, on a proposal by Pierre Fredy, Baron de Coubertin, the modern Olympic Games were re- established in Athens in 1896, athletes were expected to set new records in a spirit that embraced sport, culture and education. Precision, perfection, elegance, beauty, quality and exclusivity - put simply, the highest demands - became the athlete's values, shared by the master watchmaker whose exceptional creations are a reflection of human genius.

In "Fine Watchmaking Celebrates Sport," this genius is not illustrated by the high-precision devices which for over a century have scientifically timed the athlete's exploits. Nor is it demonstrated through functional watches or others issued to commemorate a sporting event. Rather it is expressed through seventy-four timepieces chosen for the technicity, science, expertise and beauty they encapsulate, therefore expressing a belief in self-surpassment and achievement that is shared by the athlete with whom we each hope to identify.

These wristwatches, curated by Dominique Fléchon, come from the heritage of the brands and from the major Swiss watch museums.

The photographs that illustrate the exhibition evoke, until the 1970s, the mutual influence of motor sports, physical sports and the wristwatch. The functionality of timepieces then fades into the background, seemingly replaced by design. The illustrations go on to show how, over recent years, master watchmakers' most elaborate creations are always technically in osmosis with the challenges undertaken by exceptional men and women, the heroes of our times.

The exhibition is accompanied by a catalogue in French and English, imagined by Franco Cologni, Dominique Fléchon and Suzanne Tise-Isoré. It will be given to visitors to the exhibition and is also available from the Press Club.

From Daytona
to the Cosmograph Daytona

a lot
very much indeed
not at all

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