News June 2008

Admiral's Cup Seafender 48 Tides
Iate Clube de Santos

Corum enters the brazilian market with Grifith Jeweller
and launches a limited edition

The Watch Quote™ - July 19th, 2012



Corum, traditional swiss watchmaking brand, enters the brazilian market with Grifith Jeweller and launches a limited edition as a tribute to the 65th anniversary of the IATE Clube de Santos.

Loïck Perron, worldwide sailing star and Corum brand ambassador, honored the event with his presence.



São Paulo, June 2012 – Swiss watch manufacturer Corum is making an eagerly awaited appearance in Brazil in June, bringing with it the high quality and design of its famous watches that are worn by international celebrities and high-end watchmaking lovers from all over the world.

In partnership with Grifith Jeweller, Corum organized an event in the renowned and luxurious Cidade Jardim shopping mall, during which guests and journalists enjoyed an opportunity to discover the brand’s entire collection. The guests then had the privilege of meeting Loick Peyron and spending exclusive moments with the Corum family.



Antonio Calce, Corum CEO and Partner said “Latin America is an important market for the watchmaking industry and for the development of our Brand. Thanks to our partnership with Grifith Jeweller, we will strengthen our presence in the Brazilian market. Today Brazil not only plays an important role in the South American market, but also acts as a catalyst in the rest of the world, which means it is essential to develop visibility on this market. This is the beginning of a trustworthy long- term partnership.”



To mark its new deployment and to commemorate its re-launch on the Brazilian market, Corum presented a timepiece that will definitely please brand aficionados: Limited Edition Admiral’s Cup Seafender 48 Tides Iate Clube de Santos.

“It’s a tribute to the 65th anniversary of the Iate Clube de Santos, one of the most important nautical institutions in Brazil, and to this end Corum chose one of its most emblematic models, the Admiral’s Cup 48 Tides”, explains Cedric Doffey, Director for Corum Latin America.

Launched for the first time in 1993, the Admiral’s Cup 48 Tides is considered a huge innovation in the watchmaking industry and is still a benchmark in the world of high-end timepieces. More than just a watch, the Admiral’s Cup 48 Tides is an essential navigation instrument. It provides important nautical information such as the strength of the tide, an estimation of the water levels, the strength of the currents and the time of the tide. It is equipped with Caliber CO277 providing a 42-hour power reserve along with Corum’s exclusive tides module, certified by the Hydrographic and Oceanographic Service of French National Marina and ensuring full indications of the height of successive tides. The model is presented in two versions: a sporty titanium edition water-resistant to 300 meters, and a more urban model in 5N 18K red gold which is water-resistant to 50 meters.

The Limited Edition consists of 65 pieces and comes in two different models: one in titanium which features blue and yellow details – in reference to the colors of the Iate Clube de Santos – and the second in pink gold.

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