Event

The “Levitation” Hublot display case designed by Dietlin

Contemplative poetry

The Watch Quote™ - April 23rd, 2012



Once again this year, the display cases on the Hublot stand, designed by Dietlin Artisans in Romanel, were a star attraction at Baselworld 2012 right from the start of the exhibition.

Specially designed for the event and located at the main entrance to the stand, one display in particular reflected the image of Hublot watches. It was an event all on its own. Even a world first.



“Puzzled and questioning” visitors crowded around the display to marvel at a Tourbillon carbon watch levitating in space, “carried by the wind”, with no fixtures or supports, in the centre of an illuminated case.

But how was the watch supported? This was the first time a levitating watch had been displayed. On closer inspection, components (body, face, winder) could also be observed orbiting around the product. The objects moved slowly, with a kind of contemplative poetry, perfectly showcasing the innovative materials and technologies demanded by Hublot.



Observers came up with some very imaginative explanations for this levitation effect. Here are some of the comments recorded by the security guards for the Hublot team each day:

“It's invisible fishing wires"
“Powerful magnets are suspending the objects in space”
“Lots of invisible glasses are being hidden by a mirror effect”
“It’s like the old magic tricks, they’re using mirrors to hide the stand holding the watch”
“They’re using pressurised gas to make the objects levitate” (this was the red herring published by Business Montres that gave the security staff at Baselworld such a scare).

We could quote many more “theories”, however extremely few visitors came up with the correct solution for the “mysterious” traditional timepieces and watches in which the mechanism is replaced by invisible sapphire crystals.



The Levitation display case will be appearing in some exclusive Hublot stores throughout the world.

On the strength of the amazing success of this world first, Dietlin Artisans is now working on some new concepts for Hublot: the huge works in the new Hall 1 at Baselworld and Hublot’s new stand for next year are paving the way for innovative display techniques. Visitors to Hublot’s stand at Baselworld 2013 will not be disappointed.

 Advertising
From Daytona
to the Cosmograph Daytona
 Advertising

a lot
very much indeed
not at all

  Advertising
  Most popular pages
1 Rolex watch, 2 Audemars Piguet watch, 3 Richard Mille watch, 4 Hublot watch, 5 Jaeger-LeCoultre watch, 6 Cartier watch, 7 Patek Philippe watch, 8 Vacheron Constantin watch, 9 Omega watch, 10 IWC watch, 11 Breitling watch, 12 TAG Heuer watch, 13 A. Lange & Söhne watch, 14 Baume & Mercier watch, 15 Montblanc watch, 16 Panerai watch, 17 Tudor watch, 18 Zenith watch, 19 Blancpain watch, 20 Girard-Perregaux watch, 21 Corum watch, 22 Chanel watch, 23 Piaget watch, 24 Bell & Ross watch, 25 Breguet watch, 26 BRM watch, 27 Chopard watch, 28 Louis Vuitton watch, 29 Roger Dubuis watch, 30 Harry Winston watch, 31 Dior watch, 32 L.Leroy watch, 33 Ebel watch, 34 Franck Muller watch, 35 Jaquet Droz watch, 36 RJ watch, 37 Ikepod watch, 38 MB&F watch, 39 Hermès watch, 40 Giuliano Mazzuoli watch, 41 Ulysse Nardin watch, 42 Van Cleef & Arpels watch, 43 Porsche Design watch, 44 Eterna watch, 45 Swatch Group watch, 46 Ange Barde watch, 47 Glashütte watch, 48 Alpina watch, 49 Parmigiani watch, 50 Perrelet watch, 51 Dubail watch, 52 JeanRichard watch, 53 De Bethune watch, 54 Artya watch, 55 Ferdinand Berthoud watch, 56 Chaumet watch, 57 Oris watch, 58 Eberhard & Co watch, 59 Yema watch, 60 Daniel Roth watch,
1