The unique Essence of a watch
Bovet acquires manufacturing autonomy
The Watch Quote™ - October 21st, 2006
In June of this year, BOVET’s owner and President, Pascal Raffy, acquired the manufacturing resources of STT holdings, giving BOVET manufacturing autonomy in strategic watch components, including balance-springs.
The manufacturing entity has been renamed DIMIER 1738, a name historically associated with BOVET. With its 70 employees and 2,000m2 of workshops, Dimier S.A. will continue to serve existing and other third-party clients while developing BOVET’s new movement calibre, due in 2008.
Mr Pascal Raffy, who took over BOVET in 2001, constantly strives to increase the brand’s creative and technical resources. He says the recent acquisitions will guarantee watches of supreme quality, although production will have to remain limited.
In February 2006, Mr Raffy decided to buy the mediaeval Château de Motiers, overlooking the town of Fleurier where BOVET’s roots stemmed more than 150 years ago. The soon to be restored castle will house BOVET’s headquarters and assembly workshops in 2008.
With BOVET’s rapid expansion of its production resources and return to the home of its founding family, Mr Raffy aims to restore the brand to its historical prominence as a source of important horological art.
Edouard and Alphonse Bovet founded the family company 180 years ago with sales offices in Canton and London and production in Fleurier, Switzerland. Today the BOVET timepieces can be ordered from retailers in 30 countries and from its sales subsidiaries in Hong Kong and Japan.
BOVET displays its artistic heritage and high technology in the Fleurisanne engraved dial of an eight-day self-winding tourbillon in a diamond-set Fleurier case.
The unique Essence of a BOVET watch
BOVET has exploited its rich historical assets to develop a distinctive style of wristwatch that adapts a pocket-watch case with a bow and crown at 12 o’clock to the wrist.
The brand’s artistic influence, evolved from the luxury timepieces made for the Imperial Chinese market in the 19th century, is preserved in BOVET’s own decorative techniques, including fleurisanne raised engraving, miniature painting, enamelling, blued steel and serpentine hands.
BOVET’s President and owner, Pascal Raffy, introduced complicated watchmaking when he took the brand over in 2001. BOVET has since developed a full repertoire of the classic complications, notably the tourbillon minute-repeaters with inverted movements to reveal both mechanisms in a finery of engraving.
Most of BOVET’s production of around 2000 watches a year consists of unique pieces. Collectors can order specific complications, a miniature portrait on the dial, an engraved movement, gemsetting or motifs in enamel.
In addition, BOVET produces two different models in small and ever-changing series.
For formal dress, or for party wear, the Fleurier watches for men and women are made with a variety of dials, self-winding movements, diameters and decoration, but always in rose gold, white gold or platinum. Each watch is different to some degree.
The Sportster watches, robustly built, in steel, gold, platinum or titanium, and equipped for active daily wear have self-winding chronograph or triple-date movements. The Sportster chronograph offering the small second register at 6.00 is COSC-certified chronometer and water-resistant to 100 metres. The latest Sportster Saguaro’s 46mm case is water-resistant at 1,000 metres.