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The Money Shot

IWC Lands Two Starring Roles in Wall Street: Money Never Sleeps

The Watch Quote™ - October 10th, 2010

Shia LaBeouf as the innovative Jacob Moore, with the IWC Portuguese Perpetual Calendar

The legendary Swiss watch manufacturer, IWC Schaffhausen has once again secured a starring role on the big screen, this time in Oliver Stone’s upcoming film Wall Street: Money Never Sleeps. Landing on the wrists of both lead actors, Michael Douglas as the notorious Gordon Gekko and Shia LaBeouf as the innovative Jacob Moore, the film reinforces the brand’s well-earned reputation as a power player in the business world.

To show whose boss, standing out—in an understated way—is paramount in the cut-throat world of finance. Jacob Moore couldn’t show his understanding of this philosophy any more – by sporting the Portuguese Perpetual Calendar (Ref. IW502303), he is the true representation of the IWC guy, an educated, driven and talented man “in the know” who has a passion for the finer things in life.

Additionally, after his release from prison, the infamous Gordon Gekko shows his comprehension of strength and wealth by bearing the Da Vinci Perpetual Calendar Edition Kurt Klaus in rose gold (Ref. IW376205). The limited edition piece is a true status symbol of Gekko’s return to power and an icon amongst the Wall Street power players.


Probus Scafusia
Good, solid craftsmanship from Schaffhausen

For more than a century, IWC Schaffhausen has set standards in the technological development of highly complicated luxury timepieces. Founded in 1868, the International Watch Company has acquired a global reputation as a tradition-rich Swiss watch manu-facturer with its passion for brilliant inventions, innovative solutions and technical sophistication.

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