The Orologio Panerai Exhibition
The Watch Quote™ - April 22nd, 2007
Officine Panerai opens the doors to its historical headquarters and hosts an event to allow the press to share the milestones accomplished in the first ten years of the brand’s life.
The exhibition, entitled simply L’Orologio Panerai, is an exhilarating journey taking the visitor from the first Panerai watch made for the Italian Navy in 1938 and gradually turning the pages of the story over these ten past, intense years of work, a decade which has seen the creation of a fine watch-making brand destined to make history!
The past and the present would not be complete without also adding the future.
Visitors can meet expert watchmakers and discover Panerai’s latest creations - four new calibres as well as the watches that house them.
The building known as Le Pagliere, kindly granted use of by Florence City Council, is the exhibition venue hosting the exhibition.
An original and unique setting making up part of the architectural complex which was formerly the royal stables is located in the Garden of Peace, close to the Boboli Gardens and Palazzo Pitti.
Construction of the Stables and Le Pagliere began in 1865, five years after the opening of Giovanni Panerai’s workshop on the Lungarno.
The most striking features of the building are the colonnade at the front looking onto Viale Machiavelli, the wooden beam ceiling on the first floor and the grand windows with terracotta sunshades which, by eliminating intermittence in the illumination, create an ambient particularly suited to exhibiting.
Following the visit to the exhibition, the magnificent Gipsoteca will host the press for dinner.
An event within the event since the Gipsoteca is home to over 5,000 plaster casts of the most prestigious masterpieces that adorn Florence and its museums.
The Gipsoteca is the museum found in the Institute of Art, in the middle of a park bordering the Boboli Gardens.