How PANERAI succeeded in awakening the envy of everyone
Everyone under the same banner: lovers of old or vintage watches, lovers of divers’ watches, fashion-lovers who see in PANERAI watches that are instantly recognizable everywhere, a number of ROLEX lovers, who can at last wear and even collect watches of another brand, women (ah, yes! Our gentler halves have gone crazy about the brand, so watch out for your watches, gentlemen!) And while on the subject, PANERAI OFFICINE jewelry is produces their dreams to order! (Editor’s note), in short, anyone on two legs with a head and a wrist to dress is falling for OFFICINE PANERAI.
And obviously, even the Jet Set only has eyes for this Florentine brand.
Johnny and David Halliday, as well as Henri Leconte wear PANERAI every day, while on the cinema screen, you can see it on the wrists of, among others, Jean-Paul Belmondo, in “Itinerary of a Spoilt Child” and “L’Aîné des Ferchaux”(The Eldest Ferchaux) Sylvester Stallone in “Daylight” and Arnold Schwarzenegger in “Eraser.” In fact, in this last case, the watch in question was a gift from his friend and associate, Sly.
Every brand dreams of success like this, but it doesn’t come overnight. We have to go back to the brand’s origins to understand how the legend was born. In 1936, the company delivered a prototype of the RADOMIR WATCH to the Italian Navy, made using a luminescent radium-based material, which was later replaced by tritium, and more recently by Luminova. This was part of an ultra-confidential military project, held to the strictest secrecy.These are the roots of the high-technology military brand that are still now being researched by watch lovers.
The limited supply of OFFICINE PANERAI models should also be taken into account. Collectors the world over have always, and still do, invest in PANERAI, thus making them better permanent ambassadors better than any marketing service ever could.
In the space of a few years, OFFICINE PANERAI has also changed our behaviour towards watches. The LUMINOR models have imposed on fashion their XXL cases, and ever since then, the average diameter of our watches has gone from 38 to 42 cm. (So when do we get the shirt cuffs to match?)
The myth that surrounds the brand and the quality of the OFFICINE PANERAI products has attracted the lasting interest of the public.