2015, Year of the Astral Skeleton
Roger Dubuis, the only Manufacture to practice a 100% Poinçon de Genève principle, has found in the skeleton a perfect showcase for the outstanding expertise embodied by this prestigious quality hallmark that is a guarantee of exclusivity, origin, expertise, performance and durability.
Having firmly established itself as the pioneer of contemporary skeleton calibres and a specialist in architectural and technical mechanics, in 2015 Manufacture Roger Dubuis is celebrating its ‘year of the skeleton’ with a charismatic line-up of Excalibur models.
Simultaneously delivering powerful reinter- pretations of equally trailblazing know-how in its other signature realms of expertise – the micro-rotor and the flying tourbillon –, these creations extend or extrapolate the unique Astral Skeleton concept in dazzling new ways.
Each also reveals another facet of a proven capacity to appeal in daringly uncon- ventional ways to a wide spectrum of individuals – from outdoor enthusiasts to timepiece lovers fascinated with technical sophistication and/or innovative designs, as well as women drawn to jewellery creations with a (quite literally in this case!) unique twist.
With its Technical Skeleton models, under the code name Excalibur Spider, Manufacture Roger Dubuis takes things to the next level by also skeletonising the case and even the hands and flange of these timepieces, well as by combining what are generally regarded as diametrically opposite materials in the World Premiere Excalibur Spider Skeleton Flying Tourbillon with gem-set rubber bezel.
For those with a taste for watchmaking traditions expressed in modern ways, Manufacture Roger Dubuis offers a new generation of skeleton movements with its Excalibur Automatic Skeleton models: the first of their kind with the micro-rotor, as and naturally featuring the inimitable ‘star’ signature.
Women are never far from the preoccupations of Manufacture Roger Dubuis, which acknowledges their love of jewellery models graced with innovative designs, splendid gemstones and... Creative Skeleton movements.
Inspired by the Arthurian legends and the mysterious Brocéliande forest, the appealing and undeniably eye-catching Creative Skeleton Brocéliande model is part of a poetic trilogy that it set to weave its own unique spell.
At the SIHH 2015, Manufacture Roger Dubuis stages another scenographic surprise designed to stun and intrigue visitors at the exclusive annual watch show.
Inspired by an eclectic range of sources in- cluding fashion, architecture, painting, sculp- ture and film-making, the new Roger Du- buis World embodies a dreamlike fantasy world powerfully evoking the Manufacture’s theme of the year: skeleton-work and its multiple interpretations in nature, art and watchmaking.
Visitors to the SIHH 2015 are once again in- vited to step into its incredible universe of architecture and technical mechanics.
On the road to this SIHH 2015, technical sophistication once again met unconventional brand staging in a new digital ‘countdown’ that follows on from the experienced offered last year.
The “GoodbyeCuckoo, #HelloExtraordinary” campaign preceding the SIHH 2014 became a YouTube case study, appeared in the “Limitless Creativity” film showcased at the YouTube Brandcast Paris, won third place in the Brand Content category at the Grand Prix Stratégies /Amaury Médias du luxe 2014 (France); while Facebook Hong Kong is also set to conduct a case study after the campaign was featured in the run-up to Watches&Wonders 2014.
Never one to rest on laurels of any kind, be they technical, aesthetic, or cyber-based, Manufacture Roger Dubuis presented a new digital teasing campaign dubbed “The As- tral Gateway” composed of seven short thril- ling films and a final ‘revelation’ film. 7+1= 8, a universally symbolic number that appears in the limited editions chosen for many Roger Dubuis collections.
unveiled every day of the week of January 12 through 18, leading up to this year’s edi- tion of the SIHH.
Each episode opened a new door towards the next...all the way through to the revela- tion on the January 19 opening day of the Roger Dubuis World at the Salon itself. There, a surprise awaits visitors, who will for the first time be offered Oculus glasses enabling them to enjoy a sensorial 3D ex- perience at the heart of the Astral Skeleton: “The Astral Skeleton Experience”.