News November 2012

“Día de los Muertos”

RJ-Romain Jerome celebrates the "Día de los Muertos"
honouring the dead

The Watch Quote™ - November 8th, 2012



Every year in Mexico, celebrations honouring the dead brighten up the whole country. Classified as part of UNESCO’s “Intangible Cultural Heritage of Humanity” since 2003, the “Día de los Muertos” is the most important date in the Mexican calendar. RJ-Romain Jerome has decided to pay tribute to this traditional custom with a watch in which every detail echoes the joyful, colourful festivities that accompany the Day of the Dead.

One has to go back 3,500 years to find the origins of the "Día de los Muertos", when pagan rites of Aztec origin blended with customs inherited from the Spanish colonialists. In Aztec times, people came to the graves of the dead in their families to dance, sing and place offerings intended to fulfil the needs of the dead in the after-life. This tradition did not completely disappear with the arrival of the Spanish colonialists who simply changed the date of the festival so that it coincided with the Christian celebrations on All Saints Day at the beginning of November.



Still today, the "Día de los Muertos" is an occasion for the Mexicans to laugh at death with a certain degree of irony combined with a great deal of humour, derision and sarcasm. Music, sweeties, tequila, brightly coloured decorations and many caricatures of the dead enliven the streets across the country.

RJ-Romain Jerome has decided to take its turn celebrating the Day of the Dead with a timepiece available in two different versions, both issued in 25-piece limited editions. Calling upon its watchmaking skill, RJ’s inspiration for the dial of this watch dedicated to the "Día de los Muertos" was drawn from traditional Mexi- can decorations. A carefully hand-crafted colourful applique adorned with a champlevé decoration, cold enamelled in different colours, emulates the look of the "calaveras" – the skulls made of sugar given away by the Mexicans as good luck tokens during the entire festival.



The seven colours on the applique are a reminder of the seven stages through which the soul of the dead must pass before being able to rest in peace. The case is made of black PVD-coated steel, associated with a bezel and "paws" in black ceramic. The mirror-polished dial features an engraving of the brand’s emblem- atic X shape, along with the applied RJ logo. The watch is fitted with a black Hornback alligator strap. The sombre colours of these different elements evoke those of darkness and make a striking with the bright colours of the skull-shaped applique.

This way of perceiving death, tinged with light-hearted irony, is unique to the Mexican culture to which RJ- Romain Jerome is paying tribute. With this timepiece in homage to the "Día de los Muertos", the watchmak- ing Maison can also claim to have tamed death and thus made it a playmate.

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RJ-Romain Jerome “Día de los Muertos”

Technical data


Reference :RJ.T.AU.FM.001.01
RJ.T.AU.FM.001.02
Caliber :RJ001-A
Movement :Mechanical self-winding
Frequency :28,800 A/h
Jewelling :23 jewels
Power reserve :42 hours
Water resistance :3 atm (30 meters)
Functions :Central hours and minutes
Case :Ø46 mm
Black PVD-coated steel
"Día de los Muertos" medallion engraved on the case back
Bezel :Black ceramic
Dial :Black mirror-polished dial.
Engraved traverses.
Skull-shaped applique adorned with a champlevé decoration,
cold enamelled in different colours.
Polished RJ logo applied on the dial
Hands :Black satin brushed hands with superluminova C1 "blue emission"
Strap :Hornback alligator
Limited edition :2 limited series of 25 pieces each
Retail price :USD 15’900 / CHF 14’900 / EUR 12’900

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