RJ X Pokémon
All eyes on Pikachu!
The Watch Quote™ - October 18th, 2016
To honor 20 years of Pokémon, RJ-Romain Jerome has partnered with The Pokémon Company International to release a limited edition of 20 pieces featuring Pikachu.
With a first reference to 21st
century pop culture, the brand pays tribute not only to an icon but to a social phenomenon which has become a global force over the last 20 years.
As no one can resist this adorable creature, it was logical to dedicate the collection to Pikachu. The most well-known Pokémon character is the centerpiece, taking up the entire dial with a big smile and inviting pose. Placed on top of the dial, the appliques representing the famous Pikachu and the lightning bolt have been delicately hand-painted in yellow cold enamel. The vulcanized rubber strap matches the character’s signature yellow color.
Housed in a 46 mm Moon Invader titanium case, the dial has been crafted with love and in the spirit of Pokémon. On the black DLC-coated baseplate, the engraved lightning pattern reminiscent of the electrifying character is either sand-blasted or satin-brushed to create depth.
This collection is the perfect combination of each brand’s DNA: the star of Pokémon is paired with RJ- Romain Jerome’s star model, the Moon Invader. With a very unique and recognizable shape, the complex titanium case features RJ’s emblematic articulated lugs, the integrated ball-and-socket joints which allow a better wrist adjustment. The signature grainy-textured stellar-patterned on the case back continues on the strap and gives way to a circular-brushed steel Pokémon medallion.
20 years, 20 pieces... Gotta Catch ‘Em All!™
he Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit pokemon.co.uk
, #Pokemon20©2016 Pokémon. ©1995–2016 Nintendo / Creatures Inc. / GAME FREAK inc. TM, ®, and character names are trademarks of Nintendo.
ÀAbout RJ-Romain Jerome
Air, earth, sea, collaborations: RJ-Romain Jerome offers the raw energy of imagination to those who are capable of nurturing their most secret dreams. Born at the dawn of the 3rd millennium, RJ-Romain Jerome creates the watches of the new horological era. The magic of the Moon, the power of lava, underwater mysteries and creative collaborations are the poetic driving forces behind this artistic explosion.
Whether through recovering steel from the Titanic or from the Apollo 11 spacecraft, mingling silver with moon dust or sculpting volcano lava, RJ-Romain Jerome asserts its iconoclastic spirit and electrifies tradition by celebrating contemporary legends. Its approach is characterized by a blend of raw character and elaborate refinement, drawing as much on the roar of an erupting volcano as on the writings of H.G. Wells.
A taste for an all-conquering spirit and visionary avant-gardism merge with the realm of the imagination in the “Air”, “Earth”, “Sea” or “Collaborations” collections. These worlds exalt contemporary horizons through a resolutely masculine and contemporary touch. From the ocean depths to the immensity of space, from incandescent lava to age-old minerals and metals, the RJ-Romain Jerome collections are far more than just astonishing watches: they define a new era in watchmaking.
Offering every man a chance to explore a dreamlike new dimension, they also embody the values of their time: a sense of distinctiveness, a need for speed, and a spectacular yet discreetly sophisticated aura of virility.
Air, earth, sea and collaborations: it is now up to everyone to find his own universe, and to give substance to his dream and to his own vision of Time.