Daring. Expertise. Avant-garde.
A return to the milestones of the last century, with an eye
on the future
Creation of the first mechanical counters accurate to 1/100 of a second: the Mikrograph and the Microsplit (with split second), then the Semikrograph and the Semicrosplit (with split second), accurate to a 1/50 of a second. These extremely high-quality chronographs were used during the Olympic Games in 1920, 1924 and 1928.
The same year: the Dada intellectual, literary and artistic movement is born in Zurich.
1933 Autavia and Hervue
On-board counter/8-day autonomy
Launch of the Autavia chronograph (a contraction of AUTomobile and AVIAtion), the first on- board counter for racing cars and planes. Fixed to the dashboard on a chrome plate, it is generally coupled to a Hervue watch with an 8-day movement (power reserve of eight days).
The same year: Franklin Delano Roosevelt becomes the 32nd President of the USA and launches his New Deal economic policy. The world's first speaking clock goes into service in Paris. The birth of Monopoly.
1957 Ring Master
A 7-scale sports counter
Launch of the Ring Master, a sports counter with seven interchangeable rings featuring scales for different sporting disciplines.
The same year: the conquest of space begins with the launch of Sputnik 1, the first artificial satellite put into orbit by the USSR. Signing of the treaties of Rome preceding the creation of the European Economic Community. Launch of the Fiat 500.
The first wrist chronograph
First Swiss watch to be worn by an American in space
The first wrist chronograph with a rotary bezel created by Heuer, the Autavia was worn by famous drivers of the 1960s and 1970s, such as Jochen Rindt, Mario Andretti, Jo Siffert and Clay Regazzoni.
The American astronaut John Glenn wore a Heuer sports counter when he first orbited the Earth aboard the Mercury-Atlas 6 (Friendship 7) capsule. This made Heuer the first Swiss watch brand to go into space.
The same year: Inauguration of the SS France, the world's longest transatlantic liner. First public concert by English group The Rolling Stones in London. Death of actress Marilyn Monroe.
1964 Heuer Carrera
The first generation of motor racing chronographs
Launch of the legendary Heuer Carrera line of motor racing chronographs whose name was inspired by the Carrera Panamericana Mexico race of the 1950s. With its revolutionary dial design, it quickly became an international success.
The same year: presentation of the Ford Mustang in New York, 100,000 models sold in 100 days. The black American minister Martin Luther King receives the Nobel Peace Prize.
1969 Calibre 11
First automatic chronograph equipped with a micro-rotor
World première of the Chronomatic Calibre 11, the first automatic chronograph movement with a micro-rotor. It drives the Heuer Carrera, the Autavia and the legendary Monaco. It made its motor racing début on the wrist of the Swiss driver Jo Siffert, the first racing driver to be sponsored by a watch brand.
1969 Heuer Monaco
A water-resistant square case with a legendary design
Christened by Jack Heuer following the Monaco Grand Prix, this automatic chronograph is distinctive for its large water-resistant square case, petrol blue dial, bright red minute hand, domed plastic crystal and the crown located on the left-hand side. It achieved legendary status when it was worn by Steve McQueen during the filming of "Le Mans" in 1970.
The same year: The American astronaut Neil Alden Armstrong is the first man to set foot on the moon during the Apollo 11 mission. Half a million hippies attend the Woodstock festival. Maiden flight of the Franco-British supersonic aircraft, Concorde 001.
1975 Heuer Chronosplit LED/LCD Ferrari Edition
Quartz split second chronograph
As Official Timekeeper for the Ferrari stable from 1971 to 1979, the company unveiled the Chronosplit, the first electronic wrist chronograph with a double LCD/LED display. The LCD indicates the time, while the LED displays the elapsed time accurate to a tenth of a second.
The same year: Creation of the Microsoft company. International Women's Year declared by the UN.
1977 Chronosplit Manhattan GMT
Hexagonal shape and hybrid display
Launch of the Chronosplit Manhattan GMT, the first wrist quartz chronograph with double analogue display, accurate to one hundredth of a second.
The same year: Adoption of the bar code in Europe. Death of Elvis Presley in Memphis. Start of the Star Wars saga directed by George Lucas.
1987 S/el chronograph
Favourite of Ayrton Senna
The S/el (Sport and elegance) watch is a quartz chronograph with a digital display and a unique design. Its signature: a strap in the form of a double S. This recreational watch reinforced the position of TAG Heuer in the world of sport, thanks to the McLaren driver Ayrton Senna, a brand ambassador, who declared it his favourite model.
The same year: The UN creates the IPCC group tasked with studying global warming. Opening of the Louvre Pyramid in Paris.
2004 Monaco V4
The first movement with belt transmission
Unveiling of the Monaco V4 concept watch equipped with a mechanical movement driven by micro belts as fine as a hair (0.07 mm), a linear weight and ball bearings. The name V4 refers to the V-shaped main plate which carries the four barrels mounted in series, like the cylinders in a Formula 1 engine.
The same year: Expansion of the European Union to include ten new countries. Launch of the Facebook social media network and Google Maps in the USA and Canada. The Cassini- Huygens space probe, launched in 1997, reaches Saturn.
Accurate to 5/10,000 a second
An automatic chronograph 250 times faster than a classic watch and accurate to 5/10,000 of a second, the Mikrogirder completely reinvented the regulator on a mechanical watch.
Instead of a classic balance-spring, its system combines a coupling beam/girder and an excitatory beam associated with a linear oscillator. It features isochronous vibration at a very small angle. Advantages: no loss of amplitude, huge frequency modulation, increased accuracy and performance.
The same year: Costa Concordia shipwrecked off the coast of Tuscany. Russian president Vladimir Putin re-elected for a third term. NASA's Curiosity rover lands on Mars. The Austrian Felix Baumgartner breaks the sound barrier in freefall.