The great TAG Heuer motor racing saga,
and Ayrton Senna is back

Geneva Motorshow 2015

The Watch Quote™ - February 26th, 2015

It would not be an easy task to select just one photo from the TAG Heuer motor racing album. Unless we are looking for the most moving image: that would be an intense Ayrton Senna, fingers in his ears, focussed on his race. He was chosen to feature in the first #DontCrackUnderPressure campaign, but is not in the most recent. However, he is returning. TAG Heuer is proud to be able to appoint him as a mentor in its Pantheon of Ambassadors.

On this occasion, the Swiss watchmaker presents 2 new TAG Heuer Carrera Chronograph calibre 1887.

This year, TAG Heuer will be creating an incredible stand at the Geneva Motor Show to mark 30 years of partnership with McLaren, and to allow aficionados to discover all the links the brand boasts with the motor racing world. On this stand, which will cover almost 1000 m2, the Swiss brand will be showcasing Formula 1 and Rally, Endurance and Formula E, and legendary races such as the Carrera Panamericana and classic car rallies such as Goodwood. A number of show cars will be on display to delight visitors, under the gaze of all of the Brand's leading ambassadors.

2015 marks 30 years of partnership with McLaren, the longest collaboration between a watch brand and a Formula 1 team: the partnership is packed with legendary names, not least that of Ayrton Senna. It is a consolidation of shared values: performance, precision, prestige and innovation. This season, the drivers for this legendary stable are Fernando Alonso and Jenson Button. Another winning ticket for the British team and the Swiss watchmaker?

All elements are in place, and to celebrate this anniversary in fitting fashion, a limited edition red and black TAG Heuer Formula 1 will be on display exclusively at the show.

2015 will also see the return of TAG Heuer to the 24 Hours of Le Mans in the LMP1 category, the media's favourite, via one of the most innovative constructors: Nissan and its Nissan GT-R LM NISMO. The brand new red model is one of the most revolutionary cars. It will appeal to both connoisseurs and novices.

2015 presents a new challenge for Sébastien Ogier, World Rally champion in 2013 and 2014. Will he prove the old adage that "things always come in threes"? Let's hope his TAG Heuer Carrera 1887 brings him good luck!

2015 is set to be a particularly electrifying year, thanks to the revolution provided by the Formula E championship, the fully electric race series, featuring cars which are little gems of technology and design. It offers a different way of looking at motor racing, perfectly in line with TAG Heuer's cutting edge nature. The Swiss brand is sure it has made the right move, increasing its involvement with the new championship: official partner and timekeeper, and partner of China Team and Mahindra Team. Bruno Senna, Ayrton's nephew, as gifted as his uncle behind the wheel, is one of the key drivers.

Each discipline and each family of drivers has its own characteristics, habits and specific requirements, but all are unanimously in support of the new editions of the TAG Heuer Carrera Chronograph calibre 1887.

From Daytona
to the Cosmograph Daytona

a lot
very much indeed
not at all

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