Brand Histories



1865 • The clock maker
George Favre-Jacot started to work for himself in Locle.


1875 • George Favre-Jacot succeeded in his goal: to produce reasonably priced, precise fob watches.
His company employed one-third of the working population of Locle.



1896 • Manufacturer won Gold Medal at the Swiss National Exhibition.

1903 • First prize in the Neuchâtel Observatory competition for chronometers.

1911 • George Favre-Jacot retired and left the flourishing business to his descendants, under the name ZENITH.

1917 • Death of George Favre-Jacot.

1920 • First wristwatch models.

1954 • ZENITH won the Neuchâtel Observatory prize for wristwatch chronometers.

1960 • ZENITH took over MARTEL WATCH Co.
The UNIVERSELS caliber 749 and 285 became the ZENITH 146 family.

1969 • Birth of the EL PRIMERO movement, the first chronograph in the world equipped with a winding crown with central rotor.
ZENITH became a member of the MONDIA-ZENITH-MOVADO holding company.



1970 • The CRONOMETRO TIPO CP2 aviation chronographs with anti-magnetic case and 60-minute rotating lunette, manufactured for A. Cairelli in Rome.

1971 • The American ZENITH RADIO CORPORATION took a majority stake in the MONDIA-ZENITH-MOVADO group.

1978 • The group returned to the hands of Swiss investors, with DIXI, the financial and mechanical constructions group, as major shareholder.

1984 • MOVADO taken over by NORTH AMERICAN WATCH Co, and the name ZENITH appeared alone on the watch dials.

2000 • ZENITH taken over by L.V.M.H group.

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